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CROSSMARK EMPOWERS GROWTH

From sales planning through the 360° path to purchase.

AN EXTENSION OF YOU IN ALL WE DO

CROSSMARK we are youIf you aren’t winning, we’re not winning. That fundamental truth is the core of our business model. The CROSSMARK “We Are You” business model serves your interests first and caters to your business goals and growth. We’re organized to act as an extension and faithful steward of your company and your brands, working toward the same goals. When you succeed, we’re right there too.

From retailers to shoppers to financials to advocacy—we strive to outperform, overdeliver, and exceed expectations.

Drive growth with bolder and smarter solutions customized for your business.

OUR CORE SERVICES

Crossmark Headquarter Sales

HEADQUARTER SALES

Drive stronger sales for your brand through our Planning, Selling, Execution, and Management capabilities.

Crossmark Retail Services

RETAIL SERVICES

Go to market and win. From merchandising to selling and audits to resets, our essential teams put your products first.

Crossmark Retail Marketing Services

MARKETING SERVICES

In-store or out, we cover the 360° consumer journey through our omnichannel offerings.

ACCELERATE THE SPEED AND IMPACT OF YOUR BUSINESS

A PROPRIETARY ADVANCED ANALYTICS PLATFORM TO PUSH YOU AHEAD OF THE INDUSTRY.

Smarter selling and faster growth begin with the best data and the most advanced tools. If you can’t mine for sharper insights—quickly—the industry will pass you by. Your business demands accelerated capabilities.

The CROSSMARK Accelerator™ can push your business forward—and upward. Our proprietary advanced analytics platform, launching in early 2021, is part of our plan to deliver a new state-of-the-art tool set for Sales and Insights.

CROSSMARK accelerator

The CROSSMARK Accelerator can:

  • Increase your speed-to-insights capabilities
  • Maximize your process efficiencies to prioritize higher value work
  • Evolve your predictive analyses for promotion and assortment via advanced modeling and artificial intelligence
  • Impact your sales…and grow faster

EXPERTISE IN

EVERY CHANNEL

With over 100 years of experience, we’ve tapped into virtually every retail channel imaginable to deliver lasting impact.

Our strong business relationships and unparalleled industry expertise empowers us to accelerate the speed of growth—and our passion for innovation keeps us current with marketplace trends and consumer insights to fuel your future.

FIND OUR STRONG CLIENT PARTNERSHIPS ACROSS RETAIL CHANNELS, INCLUDING:

DRUG

CONVENIENCE

DRUG WHOLESALE

NATURAL & SPECIALTY

GROCERY

MASS

GROCERY WHOLESALE

CROSSMARK Club

CLUB

VALUE

DIY/ HARDWARE

DOLLAR

E-COMMERCE

FROM STRENGTH

TO STRENGTH

As CROSSMARK introduces new advanced offerings, our legacy brands and services remain strong.

Experience matters in this industry. CROSSMARK has set the high bar for impact and results with continued innovation, including our Thought To Bought® strategy and The Way To Market® planning (to name a few). As we launch additional valued services, the offerings you’ve relied on remain strong and will continue to be supported. These brands and services include, but are not limited to:

THOUGHT TO BOUGHT

CROSSMARK’s unmatched integration of sales and marketing capabilities maximizes growth potential for clients by integrating efforts to more quickly identify opportunities and early watch-outs, deliver ROI-driven plans, streamline development, and ensure clear coordination and linkage from insights to activation.

THE WAY TO MARKET

CROSSMARK brings to bear the power of our core competencies to guide our clients along “The Way To Market®” — CROSSMARK’s proprietary practice for delivering innovative growth solutions.

CROSSVIEW® is our proprietary business planning process that coordinates resources and streamlines better solutions for faster and better results.

CROSSMARK’s retail merchandising services are powered by AXIS®, our real-time field force activation platform for executing sales, merchandising, and engagement campaigns.

CROSSMARK’S Retail Brand Health® assessment uses a proprietary predictive model that quantifies the impact of hundreds of factors across seven dimensions in the retail space.