Who is CROSSMARK?

CROSSMARK Elevates Brands and Engages Consumers, Wherever They Go

Today CROSSMARK accelerates brands throughout nearly every category of the consumer goods industry. Our team of 25,000+ employees are responsible for servicing all major retailers throughout North America from the buyers desk to consumers baskets—and our unparalleled eCommerce and omnichannel expertise continues to innovate our industry, well beyond brick and mortar. The newly launched proprietary CROSSMARK Accelerator™ platform delivers state-of-the-art insights and analytics through advanced modeling and artificial intelligence. The results are smarter, faster growth.

Our entire business model is designed to facilitate increased collaboration, opportunity, and ultimately sales. It’s how we’re built and we’re proud of it. With over 100 years in the Sales Agency business, we know a thing or two about delivering great service hand-in-hand with innovative solutions. Plus, we’ve invested in the technology to deliver seamless, transparent results for our clients–the best in the industry. Get ready to accelerate.

Through the following four connected brands, we effectively deliver a seamless service to large and enterprise businesses:

WIS International

WIS International is the industry leading expert in global inventory, data collection and technology innovation. Following a series of strategic mergers, WIS International is now firmly grounded at the heart of manufacturers and retailers.

WIS Inventory Solutions

We provide a full physical inventory counting services for retail, healthcare, manufacturing, warehouses and specialty sectors.

 

Product Connections

We take care of your marketing needs, whether digital, traditional, or in-person, to boost your consumer engagement in and out of store.

 

Dealer Solutions

We offer complete inventory services dedicated to automotive dealerships.

 

Our Reponsibility to Community & You

CROSSMARK thrives because of the people and neighborhoods who support, invest, and believe in us. We’re a part of the larger, global community. From the employees we hire to the brands we work with—we have an obligation to make responsible decisions that recognize our impact and advance our people.

Community

Community

CROSSMARK is committed to supporting the communities around us. Employees volunteer their time for schools, charities, and other non-profits. We’re also proud to directly aid Genesis Shelter & Support, which provides safety, shelter, and support for women who have experienced domestic violence and raises awareness regarding its cause, prevalence, and impact.

Sustainability

Sustainability

We operate in an environmentally and socially responsible manner. Recycling is a top priority, as well as using energy-efficient lighting and smart landscaping practices. CROSSMARK strives to be a good steward of natural resources and fosters efficient and sustainable business practices to preserve the environment for our employees, our community, and future generations.

Diversity

Diversity

We strive to develop and promote an environment that fosters the cultural diversity and professional development of not only our employees but our partners and the industry at large. Focusing on areas such as recruitment, retention, and development opportunities, we promote growth through education and by providing access to resources and network connections. We work to strengthen the culture of CROSSMARK by being inclusive and open to differences so that everyone feels valued and welcomed.

Leaders Who Power Business and Change

Jim Rose

Chief Executive Officer

Richard Baxter

Chief Financial Officer

Bill McDonald

Chief Information Officer

Jami McDermid

President
Sales Agency

Tom Dennis

General Manager
Retail Solutions

Jason Gramling

General Manager
Product Connections

Thomas Miller

General Counsel

Dan Colvard

Executive Vice President
Sales Enablement

Chris_Ponder_headshot

Chris Ponder

Vice President
Human Resources

Our Mission

Serve as a valued strategic partner for leading retailers and manufacturers seeking outstanding people, processes and technology solutions.

Our Vision

To be a trusted partner to customers and world-class employer of choice

Our Values

Service

Service

Deliver with Excellence

Pride

Pride

Own It

Integrity

Integrity

Do the Right Thing

Results

Results

Execute with Urgency

Innovation

Innovation

Find a Better Way

Teamwork

Teamwork

Win Together