WE BUILD MEANINGFUL CONNECTIONS FOR GROWTH

CROSSMARK’s connectivity and influence in the marketplace are driven by great talent, trusted relationships, and proven success. Our solutions help clients grow market penetration, increase speed to market, improve on-shelf presence and availability, and connect with consumers and shoppers to drive conversion and brand loyalty. With efficient, professional service, the use of data and analytics, and a dedication to delivering a friendly customer experience, we empower our clients to make their mark and become category leaders.

Our portfolio of sales and marketing services include:

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THOUGHT TO BOUGHT®

CROSSMARK’s unmatched integration of sales and marketing capabilities maximizes growth potential for clients by integrating efforts to more quickly identify opportunities and early watch-outs, deliver ROI-driven plans, streamline development, and ensure clear coordination and linkage from insights to activation.

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Thought To Bought

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E-COMMERCE EXPERTISE

Shoppers today have both the ability and the technology to purchase whatever products they want, whenever they want them, wherever they are. It’s all right at their fingertips. With sales always a click away, it’s important for brands to do more than exist digitally—they must function and connect similarly. And that requires a strong headquarter team to deliver e-commerce expertise.

Whatever. Whenever. Wherever.

CROSSMARK’s e-commerce experts can take your brand up to speed in a blazing digital world. We deliver headquarter sales e-commerce management designed to elevate traditional Brick & Mortar retailers; catered to maximize Pure Play online retailers, and often customized to service a Hybrid approach. Our E-Commerce services include:

  • Vendor Portal Management
  • New Items Introduction, Set up, and Management
  • Comprehensive Content Management
  • Marketing & Promotions Plan Management
  • Reporting & Analytics
  • Supply Chain Compliance
  • Order-to-Cash Support

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360º OMNICHANNEL SERVICES

CROSSMARK impacts shoppers everywhere and anywhere—at home, in-store, on-the-go, and post-purchase. Every touchpoint, communication, and design element must have a larger purpose in your brand story—so use them all to motivate shoppers to act with urgency. Then maintain those meaningful connections to inspire future brand allegiance.

In-Home Connections

  • Coupons
  • Direct Mailers
  • Circular Ads
  • E-Commerce Design

On-The-Run Engagement

  • Digital Shopper Media
  • Targeted Mobile Ads
  • Social Media
  • Buy Online, Pick-Up In-Store (BOPIS)

In-Store Interaction

  • Retailtainment Events
  • Point-of-Purchase Design
  • Digital Demos
  • In-Store Sampling
  • Roadshows

Post Purchase Follow Up

  • Influencer Campaigns
  • Analytic Solutions
  • Digital Data Capture
  • Retargeting Campaigns

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INSIGHTS & INTELLIGENCE

Men Talking

CROSSMARK’s advanced analytics system includes unmatched data sources, world-class analytic talent, and state-of-the-art tools and technology. We identify critical insights to understand and target the right shoppers with the right products, right channels, right locations, right pricing, and right message at the right time.

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Our Insights & Intelligence services include:

  • Strategic Growth Assessments
  • Primary & Secondary Research
  • Hyper-local Targeting
  • Store-level Analytics
  • Field Intelligence

Take a closer look at some examples of our Insights:

Millennials Insights >
Babies Insights >

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HEADQUARTER SALES

CROSSMARK provides headquarter sales and support services for manufacturer clients, covering more than 1,000 retailer buying points across the U.S. Our success is driven through a finely tuned mix of analytics, innovative planning, retail savvy, reliability and trust. Our in-depth knowledge of retailers, major retail channels, and product categories enables us to create winning strategies for our clients.

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Our Headquarter Sales services include:

  • Customer Relationship Management
  • Category Management
  • Space Optimization
  • Administrative Services
  • CROSSVIEW® / Joint Business Planning
Woman In Meeting

CROSSVIEW® is our proprietary business planning process that coordinates resources and streamlines better solutions for faster and better results.

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RETAIL MERCHANDISING

Hills Rep

CROSSMARK delivers winning results in store with agility, precision and speed. We are recognized in the industry for our tailored approach to developing retail solutions for manufacturers and retailers. We are selected for the most complex and demanding projects across major retail channels. Our merchandising services influence the “4Ps” at retail across multiple channels.

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Product

  • Selling
  • On-shelf Availability

Promotion

  • Display Selling & Set-up
  • POP Placement

Placement

  • Shelf Planograms
  • Resets

Pricing

  • Audits
  • IRC Placement
AXIS

CROSSMARK’s retail merchandising services are powered by AXIS®, our real-time field force activation platform for executing sales, merchandising, and engagement campaigns.

CROSSMARK’S Retail Brand Health® assessment uses a proprietary predictive model that quantifies the impact of hundreds of factors across seven dimensions in the retail space.

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SHOPPER ENGAGEMENT

We believe the best opportunity to influence the shopper’s purchase decision is at the point of consideration where a shopper and brand interact … particularly where the “moment of truth” can be realized at the place of purchase. With more than 16,000 highly trained shopper engagement experts conducting more than 500 million personal interactions with shoppers annually in North America, CROSSMARK has become a leader in driving “trying, buying and smiling”.

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Our Shopper Engagement services include:

  • In-store Product Sampling
  • Demonstrations & Events
  • Retailtainment
  • Brand Ambassadors
  • Adult Beverage Tastings
Woman Tasting

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CONSUMER ENGAGEMENT

Fan Zone

Influencing behavior throughout the shopping journey is most critical at key points of consideration where consumers interact with the brand … in store and out of store. Our Marketing Werks team brings consumer engagement expertise to our integrated planning process to help our clients’ brands be in step with shoppers every step of the way. Our teams collaborate to develop persuasive, personal, experiential campaigns for brands through high-impact engagement that fuel greater consideration and purchase through meaningful experiences where the “moment of truth” is realized.

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Our Consumer Engagement services include:

  • Experiential Marketing
  • Hyper-local & Multicultural Marketing
  • Street Teams & Brand Ambassadors
  • Digital/Social Media Integration