Top Insights Hire at CROSSMARK
PLANO, TEXAS, September 15, 2015 – CROSSMARK CEO Steve Schuckenbrock today announced a new addition to his leadership team, David Newman who will be joining on September 21, 2015 as Chief Insights Officer. “David’s outstanding track record in insights and analytics will be tremendously valuable as we deliver strategic thought leadership and solutions to our clients and customers.” He continued “David will lead a strong team at CROSSMARK that delivers world class insights and plans designed to drive faster growth and greater efficiencies for both manufacturers and retailers. We have developed an insights-driven national planning process which connects macro strategies to micro execution. The foundation of this capability is a system we call Crossview, which is evolving to a new cloud-based approach. David’s experiences and leadership will enable us to further extend our leadership.”
Newman recently worked for Pharmavite as Vice President Customer Marketing & Sales Strategy with responsibility for the sales strategy, category management, shopper marketing & sales finance teams. Prior to his time at Pharmavite, Newman worked at PEPSICO for over 16 years where he held a variety of roles rising to Global Vice President Customer Insights & Analytics, in 2009.
“I believe in CROSSMARK’s vision and am thrilled to be joining the leadership team,” said Newman, “as Chief Insights Officer working as a fully integrated member of the Executive team, I will immediately be able to help drive the strategy and value of the organization, and bring a new level of insights that will propel growth for CROSSMARK’s customers and clients.”