THE CPG GUYS PODCAST WITH STEPHEN KOVEN
The Power of Reviews: Part 2
Ready for more omnichannel strategy and user-generated content tips?
Last week we shared Part 1 of CROSSMARK’s Stephen Koven’s conversation with The CPG Guys podcast, where they discussed how to use consumer-driven content to fuel growth.
On Part 2 of the podcast, Stephen gives more tips within the UGC trade, including how to maintain and evolve your strategy for the long-haul.