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PRESIDENT SALES AGENCY
Jami McDermid has a diverse range of executive experience — which, ultimately, led to her becoming President, Sales Agency at CROSSMARK. She served as the Chief Business Transformation Officer at MillerCoors, dictating strategy and rewiring the business processes with digital and system enablement. Jami has led the CROSSMARK Sales Agency to some of the strongest Operating Profit performance in nearly a decade through new client acquisition, optimization of resources and business process improvement. She leads vision, strategy, and execution across all facets of the Sales Agency, overseeing +12K employees in HQ Sales and Retail Activation across North America. She has also played an active leadership role in creating the company BRIDGES values, establishing the Group Mentoring program, Diversity and Inclusion and Employee Resource Groups. Jami holds a Master of Business Administration from California Polytechnic State University, Advanced Management Certification from Drucker, as well as a Bachelor of Science Degree in Packaging Engineering from Michigan State University.
EVP, MARKETING SERVICES
Brian Lynch has consistently delivered results in high level roles at top tier companies across multiple industries. Currently, Brian serves as the Executive Vice President for CROSSMARK, leading the CROSSMARK Marketing Services Agencies. He was promoted to this role less than one year after joining the company as SVP of the Sam’s Club Events business. During his career with industry leaders like Johnson & Johnson, Clorox and Church & Dwight, Brian honed his expertise in revenue growth, strategic planning, P&L management as well as developing and leading high performing teams. He holds a Bachelor of Science Degree in Public Administration from Roger Williams University.
EVP, GENERAL COUNSEL, SECRETARY
Carole DeMarco has had a successful career as lead counsel—most notably in the technology and consumer packaged goods industry. With over a decade of experience at CROSSMARK, Carole now serves as General Counsel and Secretary. She is a member of the C-suite and is a trusted leader of the legal and human resources teams with responsibility for all commercial transactions, employment matters, litigation, corporate governance, and compliance. Before stepping into her current role, Carole was instrumental in the settlement of significant company lawsuits and has since taken immediate action to reduce CROSSMARK’s exposure to risk. She holds a Juris Doctor from Pepperdine’s School of Law, a Bachelor’s of Business Administration degree from the University of Notre Dame, and is licensed to practice law in Texas and California.
SVP, CHIEF INFORMATION OFFICER
Robert Ruch has spent three decades in high-level roles at prestigious companies, including The Nielsen Company. As Chief Information Officer for CROSSMARK, Robert directs technology for an organization with over 25K employees, with a scope of accountability that includes software applications, infrastructure, reporting, analytics, information security, data governance, and the management of vendor relationships. His broad set of skills includes executive IT & analytic leadership, business development, client relationship management, contract negotiation, strategic planning, analytic consulting, business intelligence, application development & management, and process automation. He holds a Bachelor of Science Degree in Marketing from Louisiana Tech University.
CHIEF FINANCIAL OFFICER, TREASURER
Rudy Gonzalez came to CROSSMARK following extraordinary success in Amphora Inc. and Strategic CFO LLC. That experience led to Rudy joining us in a C-level executive role—driving process improvements increasing efficiency, reliability, and visibility into the financials. Now, as Chief Financial Officer for CROSSMARK, Rudy leads corporate finance and accounting, with a scope of responsibility that includes financial planning and analysis, investor relations, payroll, treasury operations, tax, risk management, and facilities. His extensive career spans corporate finance, leadership, financial planning & budgeting, strategic execution, process improvement, and turnaround scenarios. Rudy holds a Bachelor of Business Administration Degree in Accounting from Texas A&M University and is a CPA.
CHIEF EXECUTIVE OFFICER
Chris Moye is a seasoned professional with three decades of success across Consumer and Business Services. Prior to becoming the Chief Executive with CROSSMARK, Chris served as a senior executive at Fortune 500 companies, led groundbreaking digital transformations, and served in multiple COO, Managing Director, and Board of Director roles. As the CEO of CROSSMARK, Chris is leading the company through cultural and technology changes, strengthening core capabilities, and leveraging digital disruption to support our clients and customers. He holds an MBA from Harvard Business School as well as a Bachelor of Mechanical Engineering Degree from General Motors Institute.
