KEVIN HERBERT HIRED AS GM, NATURAL SPECIALITY
Kevin Herbert is a transformational leader with a consistent track record of delivering profitable growth. He has a strong sales and marketing background which has helped enable success as a GM — this includes vast experience across the food/beverage, CPG, and technology industries.
Kevin was classically trained in sales and marketing at Procter & Gamble. After P&G, he joined WhiteWave Foods where he helped drive a sales increase of 42%. In his last year at WhiteWave, Kevin’s Strategic Channels team delivered 62% of the entire company sales growth. Following his time at WhiteWave Foods, Kevin was the CSO at Hain Celestial where he helped drive channel expansion of the Hain Celestial lineup. Kevin was successful in expanding to Walmart, Amazon, Target, and other channels while simultaneously growing the Natural Specialty Channel business.
After Hain Celestial, Kevin was the EVP/CSO at the Borden Dairy Company. He was GM for the $1.6 billion fresh fluid milk business and CSO for the entire $1.8 billion product portfolio. Kevin was able to grow revenue 6% despite 2-4% annual category declines.
To broaden his creative problem-solving skills, Kevin followed his success at Borden by joining Samsung as their GM of Mobile Accessories. In this role, he transformed the GTM strategy and plans leading to nearly 4x revenue growth from $106M to $400M in 3 years.
During his time at Lala, Kevin led efforts to expand distribution of its Promised Land brand in the Natural Channel. This growth helped drive a double-digit sales increase. In addition, he has been an Advisory Board member for a Natural/Organic alternative milk beverage company. In this capacity, he has helped craft the channel strategy and launch plans.