Ferrero – Selects CROSSMARK as Agency of Record
PLANO, TX and Parsippany, NJ – August 2, 2017 – Ferrero USA has appointed CROSSMARK Inc. as their Sales Agency of Record within the Convenience channel for select geographies across the country. CROSSMARK will be responsible for Headquarter and Retail representation within their designated area. CROSSMARK is a leading Sales Agency in the Convenience channel, representing top tier brands across multiple categories.
“We are very excited to add the quality products of Ferrero USA to the brands we represent in the Convenience channel. We sincerely appreciate Ferrero USA’s recognition of our capabilities and look forward to helping Ferrero USA unlock the potential of their business in Convenience,” said Jami McDermid, CROSSMARK President, Sales Agency.
Convenience is a key strategic channel for CROSSMARK; we are committed to continuing to build best in class capabilities focusing on our talent, our process and our technology. The Smarter Way to Faster Growth in the Convenience industry is with CROSSMARK.
CROSSMARK is a leading sales and marketing services company that provides growth solutions for consumer-branded suppliers and retailers. For more than 100 years, CROSSMARK has helped the world's most powerful brands achieve their business objectives across major classes of trade. Expertise includes Headquarter Sales, Retail Merchandising, Retailer Solutions, Shopper and Consumer Engagement, In-Store Events, Experiential Marketing, Shopper Marketing, In-Store Data Collection & Field Intelligence, and Analytics & Insights.
CROSSMARK is majority owned by Warburg Pincus, a global private equity firm focused on growth investing.