CROSSMARK Confirms Selection as One of Five Walmart “Preferred Service Providers” Among Other New Business Signings
PLANO, Texas, October 18, 2017 /PRNewswire/ – CROSSMARK, a leading sales and marketing services company, confirmed it has been selected by Walmart as one of only five companies permitted to execute merchandising activity on behalf of suppliers in nearly 5,000 Walmart stores across the United States.
Walmart is making Preferred Service Provider agreements key components of its “Merchandising Services Program,” which has been established to centralize Walmart’s merchandising activity planning process and establish standard operating procedures for in-store service providers.
CROSSMARK is committed to delivering smarter solutions to our clients for faster growth in today’s marketplace, and we are honored that Walmart has selected us as a partner on this key initiative,” said Steve Schuckenbrock, chief executive officer of CROSSMARK. “We recognize this will be a major transition for Walmart’s product suppliers, and we are committed to providing them with the same exemplary service that we are known for in the industry.
In the wake of this agreement and several other recent contracts, CROSSMARK will be hiring thousands of associates in the coming months to bolster its resources in the field. CROSSMARK has already begun recruiting team members across the United States.
In addition to the Preferred Service Provider agreement with Walmart, CROSSMARK has a number of significant new and expanded client relationships, including signings with companies in chocolate and confectionery, cosmetics and pharmaceuticals, among others. Since the end of the first quarter, CROSSMARK has signed more than 35 contracts with companies in the U.S. alone.
CROSSMARK is a leading sales and marketing services company that provides growth solutions for consumer-branded suppliers and retailers. For more than 100 years, CROSSMARK has helped the world’s most powerful brands achieve their business objectives across major classes of trade. Expertise includes Headquarter Sales, Retail Merchandising, Retailer Solutions, Shopper and Consumer Engagement, In-Store Events, Experiential Marketing, Shopper Marketing, In-Store Data Collection & Field Intelligence, and Analytics & Insights.
CROSSMARK is majority owned by Warburg Pincus, a global private equity firm focused on growth investing.