CROSSMARK Canada Leadership Appointments
Underscore Key Growth Strategies
Development; Steve Noble Tapped to Head Experiential Marketing
PLANO, Texas and MISSISSAUGA, Ontario, November 9, 2017 /PRNewswire/ – CROSSMARK Canada announced the appointment of key leaders, underscoring its commitment to drive a smarter way to faster growth.
With these appointments, Kim Thompson assumes the role of Senior Vice President, Client and Business Development. Thompson joined CROSSMARK in 2012 and has successfully led the CROSSMARK Canada Client Services team to drive client outcomes and achieve significant results with multiple top tier-one clients. She has further fostered strong relationships across the CPG, technology and retail industries over the past 20 years.
Thompson will extend her responsibilities of leading CROSSMARK Canada’s client relationships and new business development to include oversight of Marketing Werks in Canada. In her expanded role, Thompson will be instrumental to developing headquarter and retail growth strategies for both existing and new clients, as well as overseeing a full range of marketing solutions by further integrating Marketing Werks opportunities.
Prior to joining CROSSMARK, Thompson held senior management positions at leading sales and marketing agencies Mosaic and Consumer Impact Marketing. Her achievements are celebrated across the industry, including recognition as a Star Woman in Grocery by Canadian Grocer in 2016.
CROSSMARK announced it will further bolster its leadership team with the addition of Steve Noble as Director, Marketing Werks. Reporting to Thompson, Noble will play a key role in the management of Marketing Werks capabilities in Canada.
Prior to CROSSMARK, Noble successfully launched Mosaic’s Shopper Solutions brand and worked closely with retail partners including Loblaw, Shoppers Drug Mart, CIBC and Canadian Tire to bring their brands to life in-store, in the community and online. He also worked for Canadian Tire where he held senior roles in both marketing and merchandising, managing quality brands such as MasterCraft, Garrison and Blue Planet.
“Experienced, dynamic, and passionate leadership is essential to delivering and sustaining growth. We are proud and excited to have Kim and Steve leading these key businesses where they can directly impact our clients’ growth strategies,” said Mark Ayer, president and CEO of CROSSMARK Canada.
CROSSMARK is a leading sales and marketing services company that provides growth solutions for consumer-branded suppliers and retailers. For more than 100 years, CROSSMARK has helped the world’s most powerful brands achieve their business objectives across major classes of trade. Expertise includes Headquarter Sales, Retail Merchandising, Retailer Solutions, Shopper and Consumer Engagement, In-Store Events, Experiential Marketing, Shopper Marketing, In-Store Data Collection & Field Intelligence, and Analytics & Insights.
CROSSMARK is majority owned by Warburg Pincus, a global private equity firm focused on growth investing.
About Marketing Werks
Marketing Werks was founded in 1987. We offer a full range of integrated marketing solutions, including experiential campaigns, sponsorship activation, pop-up retail, mobile tours, interactive sampling, multicultural, digital, social, public relations and multi-channel analytics. Our client roster spans the telecommunications, healthcare, consumer packaged goods, military services, consumer electronics, sports and entertainment industries. Our parent company, CROSSMARK, is a leading sales and marketing firm — empowering us with unmatched access to consumer data and retail connectivity. Our campaigns generate consumer buzz, enhance brand knowledge and drive ROI. Programs begin with strategic insight, and deliver new insights in turn.
Marketing Werks Canada is located at 5580 Explorer Drive, Suite 300, Mississauga, ON L4W 4YI. For more information visit, MarketingWerks.com.