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MARKETING SERVICES

DELIVERING COMPLETE PATH-TO-PURCHASE ENGAGEMENT

Where does a shopper’s path to purchase end and her homelife begin? How does eCommerce inspire shoppers at home yet also motivate them in-store? What’s the best way to inspire brand advocacy into the long term? How do you slow down consumers to engage, let alone sample a new brand? And what’s the surest path to sales in an ever-changing marketplace?

CROSSMARK Retail Services
CROSSMARK Path-To-Purchase

These answers were once simpler (much like the world). Our increasingly complex marketplace demands increasingly deft marketing. CROSSMARK Marketing Services is your one-stop solution to deliver 360° commerce: turning consumers into shoppers, shoppers into buyers, and buyers into brand advocates.

The CROSSMARK omnichannel marketing approach is steeped in data and analytics, bolstered by experience and industry know-how—and elevated by top-notch creative to make brands and retailers shine, connect, and ultimately drive sales.

CROSSMARK blue triangle
Omnichannel

360° OMNICHANNEL SERVICES

CONNECT ALONG THE ENTIRE SHOPPER JOURNEY.

CROSSMARK impacts shoppers everywhere and anywhere—at home, in-store, on-the-go, and post-purchase. Every touchpoint, communication, and design element must have a larger purpose in your brand story—so use them all to motivate shoppers to act with urgency. Then maintain those meaningful connections to inspire future brand allegiance.

omni-inhome omni-postpurchase omni-instore omni-onrun

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Consumers to Shoppers

CONVERT YOUR CONSUMERS INTO SHOPPERS

How do you bring your brand promise to life? Inspire shoppers with immersive, compelling, absolutely share-worthy experiences. Marketing Werks (MW) has delivered 30+ years of innovation and action as an industry-leading Experiential Marketing agency. In fact, CROSSMARK acquired MW to empower our clients and brands with that same level of agency expertise and talent.

Marketing Werks makes all facets of experiential and shopper marketing seamless for our CROSSMARK partners, including:

  • Interactive Sampling
  • Owned Events
  • Shopper Marketing
  • Mobile Tours
  • Branded Experiences
  • Sponsorship Activations
  • PR Stunts
  • Experiential Content (Digital)
  • Omnichannel Marketing
  • eCommerce
Marketing Werks Branded Experiences
Marketing Werks Branded Experiences
Marketing Werks Experiential Content
Marketing Werks Interactive Sampling
Marketing Werks Mobile Tours
Marketing Werks Owned Events
Marketing Werks PR Stunt Activations
Marketing Werks Sponsorship Engagements
Marketing Werks Shopper Marketing
Marketing Werks
Marketing Werks Branded Experiences
Marketing Werks Branded Experiences
Marketing Werks Experiential Content
Marketing Werks Interactive Sampling
Marketing Werks Mobile Tours
Marketing Werks Owned Events
Marketing Werks PR Stunt Activations
Marketing Werks Sponsorship Engagements
Marketing Werks Shopper Marketing
Marketing Werks

CONVERT YOUR CONSUMERS INTO SHOPPERS

How do you bring your brand promise to life? Inspire shoppers with immersive, compelling, absolutely share-worthy experiences. Marketing Werks (MW) has delivered 30+ years of innovation and action as an industry-leading Experiential Marketing agency. In fact, CROSSMARK acquired MW to empower our clients and brands with that same level of agency expertise and talent.

Marketing Werks makes all facets of experiential and shopper marketing seamless for our CROSSMARK partners, including:

  • Interactive Sampling
  • Owned Events
  • Shopper Marketing
  • Mobile Tours
  • Branded Experiences
  • Sponsorship Activations
  • PR Stunts
  • Experiential Content (Digital)
  • Omnichannel Marketing
  • eCommerce
Shoppers to Buyers

COMPEL YOUR SHOPPERS INTO BUYERS

Getting brands into hands is simply not enough. How do shoppers connect with those brands? What’s the reason for trial? Or the motivation to return? PromoWorks (PW) has been the industry expert in Shopper Marketing & Engagement for 20+ years. From in-store retailtainment to superior sampling, PromoWorks is an expert at Serving Brands by Engaging Shoppers®. They are known for creating brand events with the highest levels of execution and ultimate sales.

And as parent company, CROSSMARK delivers this value to all of our partners, including:

  • In-Store Sampling Engagement (Dry/Wet)
  • Adult Beverage Sampling/Engagement Events
  • Retailtainment Events
  • Product Specialist Training
  • Customized Branded Activations
  • Digital In-Store Engagement
  • Online Pick-Up Order Sampling
  • Road Show Sampling/Engagement
Promoworks Customized Branded Activations
Promoworks Customized Branded Activations
Promoworks Retailtainment Events
Promoworks Adult Beverage Sampling
CROSSMARK In-store Sampling Engagement
promoworks
Promoworks Customized Branded Activations
Promoworks Customized Branded Activations
Promoworks Retailtainment Events
Promoworks Adult Beverage Sampling
CROSSMARK In-store Sampling Engagement
promoworks

COMPEL YOUR SHOPPERS INTO BUYERS

Getting brands into hands is simply not enough. How do shoppers connect with those brands? What’s the reason for trial? Or the motivation to return? PromoWorks (PW) has been the industry expert in Shopper Marketing & Engagement for 20+ years. From in-store retailtainment to superior sampling, PromoWorks is an expert at Serving Brands by Engaging Shoppers®. They are known for creating brand events with the highest levels of execution and ultimate sales.

And as parent company, CROSSMARK delivers this value to all of our partners, including:

  • In-Store Sampling Engagement (Dry/Wet)
  • Adult Beverage Sampling/Engagement Events
  • Retailtainment Events
  • Product Specialist Training
  • Customized Branded Activations
  • Digital In-Store Engagement
  • Online Pick-Up Order Sampling
  • Road Show Sampling/Engagement

ENHANCING THE SAM’S CLUB MEMBER EXPERIENCE

Sam’s Club members look for an experience while shopping in club. Whether it’s via delicious samples being handed out, engaging with our digital demo events or enjoying freshly squeezed orange juice, our dedicated team strives to enhance the excitement for members of all ages.

The Sam’s Club Events team works cross-functionally to execute the following:

  • Core Sampling Events In-Club
  • Adult Beverage Tastings
  • Solution-Driven Partnership Events
  • Digital Demos & Engagements
  • Pop-Up Shop Events
  • Fresh Production Events
  • Post-Execution Reporting & Analytics
Sams-core-sampling
Sams-core-sampling
Sams Club Digital Demos
Sams Club Core Sampling Events In-club
Sams Club Digital Demos
Sam's Club
Sams-core-sampling
Sams-core-sampling
Sams Club Digital Demos
Sams Club Core Sampling Events In-club
Sams Club Digital Demos
Sam's Club

ENHANCING THE SAM’S CLUB MEMBER EXPERIENCE

Sam’s Club members look for an experience while shopping in club. Whether it’s via delicious samples being handed out, engaging with our digital demo events or enjoying freshly squeezed orange juice, our dedicated team strives to enhance the excitement for members of all ages.

The Sam’s Club Events team works cross-functionally to execute the following:

  • Core Sampling Events In-Club
  • Adult Beverage Tastings
  • Solution-Driven Partnership Events
  • Digital Demos & Engagements
  • Pop-Up Shop Events
  • Fresh Production Events
  • Post-Execution Reporting & Analytics