HEADQUARTER SALES

MAXIMIZE YOUR BRAND SALES AND YOUR FUTURE

CROSSMARK propels headquarter sales and support services for brands across North America. We cover more than 1,000 retailer buying points within the U.S. alone—empowering us to deliver the absolute highest level of efficiency, integration, and services to you.

Our in-depth retailer knowledge, vast channel expertise, and fluency across product categories are elevated by the most passionate, dedicated teams in the business. We craft strategies to win, profit, and grow—and then we make it happen.

CROSSMARK headquarter sales are driven by four pillars of service.

PLANNING

Start with facts and insights. Then test, learn, and evolve. Our Planning services include plotting what-if scenarios, defining your promotional history, mapping both your category and competition, determining the most strategic promotional calendar, maximizing your pricing strategy, and developing shopper marketing plans for current brands and new item introductions.

SELLING

We have the tools, experience, and relationships to take you to market faster and more efficiently—and to empower your brands to thrive. Our Selling services include creating comprehensive brand-selling stories, developing the full suite of sales materials, building promotional bundling opportunities, managing on-shelf spacing and assortment, plus maintaining and growing our long-standing manager and buyer relations to benefit your growth.

EXECUTION

Successful sales don’t matter if the follow-up doesn’t occur exactly as anticipated. We’re committed to seeing you excel from sell-in through execution. Our Execution services include comprehensive order management, order-to-cash transparency and facilitation, and even trade show representation to continue the sales. We pride ourselves on perfect and precise execution—so our clients can rest easy knowing we have their brand in our hands.

LEARN & EVOLVE

The opportunity to represent your brand and business is a responsibility we take very seriously. As such, our client relationships don’t end on the shelf—we continue to steward your business responsibly in all manners with an eye toward future growth, always. Our analytics package includes post-promotional analysis, financial reporting, and transparency, just to name a few.

SALES POWERED BY INSIGHTS & ANALYTICS

Insights & analytics is our compass. Our advanced analytics platform includes unmatched data resources, elevated by state-of-the-art tools and technology, and all empowered by world-class talent.

Don’t miss the opportunity to accelerate your business with the forward-thinking technology and performance you deserve. From super-powered space management and assortment planograms to simple-click dashboards and integrated sales platforms, we deliver visibility into your business to identify critical insights and develop a customized plan for you.

Pair consumers with the products they didn’t even know they craved—connecting shoppers, channels, locations, pricing, and messaging all at the right time. Are you ready to accelerate?

eCOMMERCE EXPERTISE — WHEREVER YOU PLAY

Shoppers today have both the ability and the technology to purchase whatever products they want, whenever they want them, wherever they are. It’s all right at their fingertips. With sales always a click away, it’s important for brands to do more than exist digitally—they must function and connect similarly. And that requires a strong headquarter team to deliver eCommerce expertise.

WHATEVER. WHENEVER. WHEREVER.

CROSSMARK’s eCommerce experts can bring your brand up to speed in a blazing digital world. We deliver headquarter sales eCommerce management designed to elevate traditional Brick & Mortar retailers; catered to maximize Pure Play online retailers, and often customized to service a Hybrid approach. Our eCommerce services include:

Vendor Portal Management
New Items Introduction, Set up, and Management
Comprehensive Content Management
Marketing & Promotions Plan Management
Reporting & Analytics
Supply Chain Compliance
Order-to-Cash Support

ORDER-TO-CASH

Delivering transparency through

evolved technology.

Order-to-Cash (OTC) operations should be transparent, efficient, and seamless. So why do so many providers struggle to provide basic reporting and operations?

That’s why at CROSSMARK, your “back office” is our core business.

We deliver Order-to-Cash operations on a whole other level. Our heroic system standardizes processing, administrating, validating, and reporting—we’ve made it all automated and integrated. A tech-forward, digitally enabled process eliminates inefficiencies and delivers reliability to maximize your profits.

Our dedicated team of experts pride themselves on making OTC simple, seamless, and stress-free. See for yourself.