WE BUILD MEANINGFUL CONNECTIONS FOR GROWTH
CROSSMARK’s connectivity and influence in the marketplace is driven by great talent, trusted relationships, and proven success. Our solutions help clients grow market penetration, increase speed to market, improve on-shelf presence and availability, and connect with consumers and shoppers to drive conversion and brand loyalty.
Our portfolio of sales and marketing services include:
THOUGHT TO BOUGHT
CROSSMARK’s unmatched integration of sales and marketing capabilities maximizes growth potential for clients by integrating efforts to more quickly identify opportunities and early watch-outs, deliver ROI-driven plans, streamline development, and ensure clear coordination and linkage from insights to activation.
INSIGHTS & INTELLIGENCE
CROSSMARK’s advanced analytics system includes unmatched data sources, world-class analytic talent, and state-of-the-art tools and technology. We identify critical insights to understand and target the right shoppers with the right products, right channels, right locations, right pricing, and right message at the right time.
Our Insights & Intelligence services include:
- Strategic Growth Assessments
- Primary & Secondary Research
- Hyper-local Targeting
- Store-level Analytics
- Field Intelligence
Take a closer look at some examples of our Insights:
CROSSMARK provides headquarter sales and support services for manufacturer clients, covering more than 1,000 retailer buying points across the U.S. Our success is driven through a finely tuned mix of analytics, innovative planning, retail savvy, reliability and trust. Our in-depth knowledge of retailers, major retail channels, and product categories enables us to create winning strategies for our clients.
Our Headquarter Sales services include:
- Customer Relationship Management
- Joint Business Planning
- Category Management
- Space Optimization
- Administrative Services
CROSSMARK delivers winning results in store with agility, precision and speed. We are recognized in the industry for our tailored approach to developing retail solutions for manufacturers and retailers. We are selected for the most complex and demanding projects across major retail channels. Our merchandising services influence the “4Ps” at retail across multiple channels.
- On-shelf Availability
- Display Selling & Set-up
- POP Placement
- Shelf Planograms
- IRC Placement
CROSSMARK’s retail merchandising services are powered by AXIS, our field force activation platform for activating, reporting, and providing insights on sales, merchandising, and engagement campaigns – located in one place, and updated in real-time. This mobile application enables ease of use, speed to results, and location accuracy for retail campaigns, in and out of the store, by delivering tailored solutions to retailers and manufacturers. AXIS uses a proprietary algorithm to align a diverse workforce, matching associates by location and qualifications. This enables us to increase agility and precision of workforce management. By utilizing AXIS, CROSSMARK can ensure that the right talent will be in the right place at the right time, to perform the right action across multiple channels in the consumer goods and services industry.
We believe the best opportunity to influence the shopper’s purchase decision is at the point of consideration where a shopper and brand interact … particularly where the “moment of truth” can be realized at the place of purchase. With more than 16,000 highly trained shopper engagement experts conducting more than 500 million personal interactions with shoppers annually in North America, CROSSMARK has become a leader in driving “trying, buying and smiling”.
Our Shopper Engagement services include:
- In-store Product Sampling
- Demonstrations & Events
- Brand Ambassadors
- Adult Beverage Tastings
Influencing behavior throughout the shopping journey is most critical at key points of consideration where consumers interact with the brand … in store and out of store. Our Marketing Werks team brings consumer engagement expertise to our integrated planning process to help our clients’ brands be in step with shoppers every step of the way. Our teams collaborate to develop persuasive, personal, experiential campaigns for brands through high-impact engagement that fuel greater consideration and purchase through meaningful experiences where the “moment of truth” is realized.
Our Consumer Engagement services include:
- Experiential Marketing
- Hyper-local & Multicultural Marketing
- Street Teams & Brand Ambassadors
- Digital/Social Media Integration