CROSSMARK Private Label

Effective private label representation requires intelligent sales tools – tools that drive share growth through category management, consumption analytics, consumer segmentation, integrated marketing, and of course, in-store execution. Before CROSSMARK, the tried and true disciplines of marketing, merchandising, and sales effectiveness were reserved for the branded-goods player. Private label products were forced to compete solely on price – an approach that prohibited product and retailer differentiation. Today, winning in the store-brands segment requires a new approach. It takes innovative service solutions. Winning takes the dedicated resources of CROSSMARK Private Label.

Category Management - Quickly gain actionable category insights that drive top-line growth and bottom-line performance. Remember, knowledge is power and CROSSMARK Private Label uses this power to convert category metrics into effective selling solutions.

Marketing and Promotions - Reach, reward, and retain a loyal consumer base through research based, store-level promotions. CROSSMARK Private Label, through its affiliation with the J.Brown Agency, also provides product positioning, pricing, and package design.

Retail Execution - Winning at private label requires action at the store level. Converting category strategies into sales volume at the point-of-purchase is how today’s store brands will maximize their growth.

Order Management - Minimize costly deductions through data synchronization to ensure greater order accuracy. CROSSMARK Private Label, working with EDS and eXchangeBridge, provides efficient order processing services while minimizing your infrastructure requirements. You get what you need … when you need it.

Contacts:
Gunnar Scholer
President, Private Label
(469) 814-1591