HEADQUARTER SALES & SUPPORT

The rules for successful “sell-in” have changed. Securing distribution in today’s competitive marketplace requires the right mix of analytics, retailer knowledge, and buying relationships. And CROSSMARK delivers on all three.

In the area of analytics, CROSSMARK leads the way with TrakSuite, a PC-based front-end system that quickly extracts insights from ACNielsen data; then converts these insights into actionable solutions – solutions based on sound category management practices. These templates, in addition to optimizing the category management process, help buyers understand category performance and brand relationships. CROSSMARK uses this information to create fact-based sales strategies that are aligned with the retailers sales and merchandising objectives.

While consolidations and centralized buying continue to reshape the industry, retailing remains a people business driven by national and regional players. CROSSMARK, therefore, uses the field expertise from its 51 regional offices, while maintaining healthy relationships at the national levels. The result: CROSSMARK clients get the appropriate focus and resources necessary to drive brand equity and sales in every region of the country.

For clients aligned by retailer, we provide a number of retailer-specific teams, including Ahold, Albertsons, Food Lion, HEB, Kroger, Meijer’s, Publix, Safeway, Save-A-Lot, SuperValu, Wal*Mart Supercenter, and Winn-Dixie.