ENHANCING THE POWER OF RETAILER BRANDS
Retailers today have a variety of needs in the private brand space that are served in a variety of ways. Many sales teams focus on the strategic or financial side of the business, while de-emphasizing what happens at the associate and shopper level with regard to informing them about retailer brands. CROSSMARK provides three specific services to assist retailers directly:
- In-store execution – From shelf resets to retail audits and new item placement, CROSSMARK has a 20,000+ field team ready to help. Through performance-enhancing technology, these resources can be brought to bear efficiently to deliver measurable results.
- Associate and Shopper Education – While many retailer brand teams do a good job of communicating internally, disseminating information to field associates and translating the message into a shopper-friendly format is often overlooked. CROSSMARK provides field associate and shopper education programs that enhance the brand strategy at store level.
- Business Intelligence – CROSSMARK has the largest data warehouse in the CPG industry. This data, in conjunction with our proprietary software and analytic capabilities, allows us to effectively turn data into actionable insights. This helps our clients quickly and effectively make decisions and avoid getting caught up in today’s world of data overload.
