Unique Insights for a Growth Channel
The value channel has been flourishing as more shoppers have become savvy in stretching their dollars, putting value stores on their lists of favorite retailers. Value discounters are expanding their product assortments in consumables categories, and consequently competing more directly for shopping trips with other channels such as grocery, drug and mass merchandisers.
CROSSMARK is uniquely positioned to provide growth solutions for both manufacturers and retailers in the value channel. At Family Dollar, for instance, CROSSMARK is one of only three companies providing retail execution services. This expertise, in conjunction with our strong retailer relationships at the local and headquarter executive level, gives us unique insight into the trends, issues, strategies and shopping patterns that shape the value channel.
Our value channel services include: