Centralized C-Store Process Streamlines Sales Efforts
TNT Marketing/CROSSMARK has truly put “convenience” into the sales process for consumer goods suppliers in the C-Store industry.
Demands on manufacturers and retailers have never been greater than in today’s environment, with an ever-increasing need to do more with less. TNT Marketing/CROSSMARK deeply understands the C-Store industry and clients’ needs. As a result, the Company has developed a unique centralized sales process that streamlines sales efforts through a single point of contact for each individual client.
“With this new process our clients do not have to contact a dozen or more people in different geographies or functional areas to manage the business,” says Kennith Fries, Vice President – Convenience at TNT Marketing/CROSSMARK. “Rather, a single point of contact manages all the needs of a client by coordinating efforts among all internal departments and geographic sales areas – from analysis of client sales data to development of sales plans and presentations to order tracking, customer service, and in-store execution,” explains Fries.
This new, unique centralized process illustrates another example of how TNT Marketing/CROSSMARK leads the way to market in this important channel.
“Clients can now spend less time managing multiple contacts and more time focusing on other ways to grow their business while working with our C-Store sales teams. The key to our success in the C-Store industry is our powerful combination of in-depth knowledge of the channel, strong retailer and distributor relationships, business analytics, and superior execution capabilities in conjunction with our new centralized sales process,” says Fries.
CROSSMARK’s dedication and commitment to improving processes that maximize efficiencies and effectiveness of sales and marketing programs for their clients is not limited to the C-Store channel sales process. The Company has also developed a proprietary business planning process, named CROSSView, which aligns the power of business intelligence insights with the strength of customer manager knowledge in the field to deliver compelling growth solutions for its clients.
In today’s fiercely competitive marketplace, manufacturers and retailers are searching for every competitive advantage they can find, and this type of new thinking not only helps deliver a better ROI for clients but a greater “return on effort” for them as well.
For more information, contact:
Kennith Fries
Vice President, Convenience
469.814.1792
kennith.fries@crossmark.com
Ken Gomez
Vice President, Business Development
469.814.1139
ken.gomez@crossmark.com
