CROSSMARK’s Retailer Solutions Earns Company Third Consecutive Spot on InformationWeek 500 List

PLANO, TX, October 1, 2012 – CROSSMARK, a leading sales and marketing services company in the consumer goods industry, has been named to InformationWeek’s list of top 500 innovators.

CROSSMARK was cited for its innovations with RetailView™ – proprietary, mission-critical software that gives retailers unique visibility into planning, scheduling, execution results and reporting.

The InformationWeek 500 annually lists the nation’s most innovative users of business technology. This is the third year in a row that CROSSMARK has been included on the list.

“CROSSMARK uses technology primarily to provide better and more information for our clients,” said Jim Norred, Executive Vice President and Chief Information Officer.  “Our clients’ satisfaction — as well as this InformationWeek recognition — shows that our commitment to developing and using leading-edge technology provides the service edge for which CROSSMARK has become known.”

“The InformationWeek 500 has recognized the most innovative users of business technology for 24 years, and this year’s innovations were particularly impressive,” said InformationWeek Editor In Chief Rob Preston.  “What the editors looked for were unconventional approaches—new technologies, new models, new ways of grabbing business opportunities and solving complex business problems with IT.”

RetailView did just that, according to Christine Mefford, Division CEO for CROSSMARK Retail Technologies.  She said RetailView turned an age-old method of business on its head by putting retailers into the driver’s seat — allowing them to plan, schedule, view results of, and manage an unlimited number of in-store activities using any number of manufacturer companies, even those competing for business with CROSSMARK.

“This innovative product provides the retailer with an unprecedented view of their in-store vendor operations, like they’ve never had before,” Mefford said.  “Retailers are now armed with unbiased data points by which to measure, grade and hold the vendors accountable.  More importantly, the shopper is presented with top-shelf shopping experiences that are consistent and of high quality time and time again,” she said.

InformationWeek identifies and honors the nation’s most innovative users of information technology with its annual 500 listing and also tracks the technology, strategies, investments and administrative practices of America’s best-known companies.  Top winners have included:  The Vanguard Group, CME Group, Conway, National Semiconductor, Kimberly-Clark, Hilton Hotels and Unum.  The InformationWeek 500 rankings are unique among corporate rankings as it spotlights the power of innovation in information technology, rather than simply identifying the biggest IT spenders.

Additional details on the InformationWeek 500 can be found online at

About CROSSMARK: CROSSMARK ( is a leading sales and marketing services company in the consumer goods industry, providing growth solutions with exceptional service to manufacturers and retailers. For over 100 years, CROSSMARK has helped the most powerful brands in the world achieve their business objectives across a wide range of retail channels. Expertise encompasses the areas of Headquarter Sales, Retail Merchandising, Retailer Solutions, Event Marketing, In-Store Data Collection, Shopper Marketing, Retail Analytics, and Retail Technology Solutions. Headquartered in Plano, Texas, CROSSMARK employs more than 34,000 associates worldwide with 47 offices throughout the U.S., Canada, Mexico, Australia and New Zealand.

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