PLANO, TX, September 26, 2011 – CROSSMARK, a leading sales and marketing services company in the consumer goods industry, has been named to InformationWeek’s list of top 250 innovators, part of the InformationWeek500.
CROSSMARK was lauded for its work on an innovative intranet site that provides news, operational tools, and success stories for both associates and clients. Called CROSSMARKConnect, the site allows clients to monitor results in real time by viewing projects from implementation through execution. With this increased visibility throughout all stages of the process, CROSSMARK and its clients can more easily collaborate and make better decisions faster instead of waiting until after the process is complete.
The InformationWeek 500 annually lists the nation’s most innovative users of business technology. This is the second year in a row that CROSSMARK has been included on the list.
“CROSSMARK is an innovative company that has a history of developing and using leading-edge technology as an enabler to provide better service to its clients,” said Jim Norred, Executive Vice President and Chief Information Officer. “This particular application facilitates even better collaboration between CROSSMARK and the companies we serve,” he said.
“In this day and age, however, being innovative isn’t enough. Companies and their IT organizations need to innovate faster than ever before to stay a step or two ahead of their competitors,” said InformationWeek Editor In Chief Rob Preston. “This year’s ranking placed special emphasis on those high-octane business technology innovators.”
InformationWeek identifies and honors the nation’s most innovative users of information technology with its annual 500 listing and also tracks the technology, strategies, investments and administrative practices of America’s best-known companies. Top winners have included: The Vanguard Group, CME Group, Conway, National Semiconductor, Kimberly-Clark, Hilton Hotels and Unum. The InformationWeek 500 rankings are unique among corporate rankings as it spotlights the power of innovation in information technology, rather than simply identifying the biggest IT spenders.
Additional details on the InformationWeek 500 can be found online at www.informationweek.com/iw500/.
About CROSSMARK: CROSSMARK is a leading sales and marketing services company in the consumer goods industry, providing growth solutions with exceptional service to manufacturers and retailers. For over 100 years, CROSSMARK has helped the most powerful brands in the world achieve their business objectives across a wide range of retail channels. Expertise encompasses the areas of Headquarter Sales, Retail Merchandising, Retailer Solutions, Event Marketing, In-Store Data Collection, Retail Analytics, and Retail Technology Solutions. Headquartered in Plano, Texas, CROSSMARK employs more than 30,000 associates worldwide with 40 offices throughout the U.S., Canada, Mexico, Australia, and New Zealand. http://www.crossmark.com
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