CROSSMARK and MPG Create Industry-Leading Solution for Drug Channel

Plano, Texas – April 21, 2011 – CROSSMARK and MPG (Market Performance Group) have merged their respective chain drug sales businesses to form MPG Drug, a division of CROSSMARK. MPG Drug will now be the largest provider of headquarter sales and retail services in the U.S. drug industry.

This new venture combines the strengths of each organization to provide clients the best way to greater performance in the drug channel. “The integration of our capabilities, expertise, and strong relationships in this channel allows us to become an industry-leading chain drug specialist,” says Ben Fischer, CROSSMARK’s Chief Operating Officer. From analytics and strategy to in-store execution, MPG Drug delivers growth solutions with exceptional service to manufacturers and retailers in the drug channel. “This new division of CROSSMARK positively transforms the collective capabilities of both companies, enabling us to lead the way as the sales agency of preference in this channel,” adds Fischer.

MPG holds a strong leadership position in the drug channel with its best-in-class chain drug sales capabilities servicing top brands across multiple categories. “MPG has well-established relationships with chain drug retailers, and their strong management team is a perfect fit with CROSSMARK,” says Fischer.

“From MPG’s perspective, CROSSMARK has a solid reputation in the chain drug industry and offers significant resources and capabilities with best-in-class retail execution, as well as deep channel knowledge and innovative sales planning tools,” says Marc Greenberger, Managing Partner at MPG. “Both companies pride themselves on the quality of their people and a strong service culture. It was very important that associates from both companies be pleased with the new venture, and this will continue to be a priority to ensure even greater growth opportunities for our associates, clients, and retail customers,” adds Greenberger.

The combined resources of both companies form one powerful division that creates new capabilities for clients to be successful in the drug channel. In today’s highly competitive marketplace, manufacturers and retailers have an ever-increasing need to drive profitable sales growth faster. The need for growth solutions that can more quickly drive the top line and bottom line is vital. Fischer says, “Value creation with speed is what our clients expect and what we deliver. This requires integrated, end-to-end capabilities to ensure seamless execution of a strong plan, and that’s what MPG Drug provides to our clients.”

CROSSMARK is a leading sales and marketing services company in the consumer goods industry, providing growth solutions with exceptional service to manufacturers and retailers. For over 100 years, CROSSMARK has been helping some of the most powerful brands in the world reach and exceed their business objectives across a wide range of retail channels. Expertise encompasses the areas of Headquarter Sales, Retail Merchandising, Retailer Solutions, Event Marketing, In-Store Data Collection, Retail Analytics, and Business Technology Solutions. Headquartered in Plano, Texas, CROSSMARK employs more than 30,000 associates worldwide with 40 offices throughout the U.S., Canada, Mexico, Australia, and New Zealand.

About Market Performance Group:
MPG provides consulting services to leading suppliers of consumer products. With seasoned industry professionals from retailing, marketing, and sales, we have a proven track record of accelerating sales growth and profitability for our clients through the development of competitive business strategies as well as implementation at the retailer level.

For more information, please contact:

Alex Yakulis, Vice President – Business Development

Marc Greenberger, Managing Partner


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