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PRESS RELEASES

CROSSMARK ACQUIRES MARKETING SOLUTIONS INTERNATIONAL

Acquisition of premier provider of retail event services enables CROSSMARK to take advantage of the growing trend in shopper marketing

Plano, TX – February 2007 – CROSSMARK, Inc., a leading provider of business services to the consumer goods industry, is proud to announce that it has acquired Marketing Solutions International (MSI), the premier provider of retail event services to the warehouse club industry. Terms of the transaction were not disclosed.

According to Joe Crafton, CROSSMARK President of Strategic Alliances, “This acquisition takes advantage of the growing trend in shopper marketing and the importance of the warehouse club channel. MSI has done an outstanding job of executing impactful retail events and services for these important retailers. This new service offering for CROSSMARK complements our existing services and responds to the growing needs of our clients.”

“Product demonstrations and events have been proven to be the single most effective way to influence and educate shoppers,” adds Crafton. “CROSSMARK will be able to expand our customized solutions for our manufacturer clients and retailers. We are excited to have MSI Co-Founder Randy Douglas, an experienced industry leader, to lead us into a dynamic future.”

“CROSSMARK provides an impressive infrastructure that will improve our speed, flexibility and scale,” states Randy Douglas, President of MSI. “Additionally, we see opportunities for our associates for increased benefits, career paths and overall job satisfaction. We are excited about our two companies coming together.”

MSI will continue to operate under the MSI name. Specializing in event marketing and road shows, MSI is a nationwide provider of field marketing, auditing, merchandising and demonstration services.

About CROSSMARK, Inc.

Headquartered in Plano, Texas, CROSSMARK has more than 17,000 associates worldwide, with offices in the United States, Canada, New Zealand and Australia. CROSSMARK provides business services to manufacturers and retailers in the consumer goods industry, including headquarter services, retail merchandising, shopper insights, and sales and marketing strategies. CROSSMARK recently celebrated its 100-year anniversary. To learn more about CROSSMARK, visit www.CROSSMARK.com.

About Marketing Solutions International

Marketing Solutions International is a nationwide provider of field marketing, auditing, merchandising and demonstration services. MSI specializes in event marketing and road shows.

For more information:
Guy Davis
469-814-1349
guy.davis@crossmark.com