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PRESS RELEASES
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CROSSMARK ACQUIRES
MARKETING SOLUTIONS INTERNATIONAL
Acquisition of premier provider of retail event services
enables CROSSMARK to take advantage of the growing trend in
shopper marketing
Plano, TX – February 2007 – CROSSMARK, Inc., a leading provider
of business services to the consumer goods industry, is proud to
announce that it has acquired Marketing Solutions International
(MSI), the premier provider of retail event services to the
warehouse club industry. Terms of the transaction were not
disclosed.
According to Joe Crafton, CROSSMARK President of Strategic
Alliances, “This acquisition takes advantage of the growing
trend in shopper marketing and the importance of the warehouse
club channel. MSI has done an outstanding job of executing
impactful retail events and services for these important
retailers. This new service offering for CROSSMARK complements
our existing services and responds to the growing needs of our
clients.”
“Product demonstrations and events have been proven to be the
single most effective way to influence and educate shoppers,”
adds Crafton. “CROSSMARK will be able to expand our customized
solutions for our manufacturer clients and retailers. We are
excited to have MSI Co-Founder Randy Douglas, an experienced
industry leader, to lead us into a dynamic future.”
“CROSSMARK provides an impressive infrastructure that will
improve our speed, flexibility and scale,” states Randy Douglas,
President of MSI. “Additionally, we see opportunities for our
associates for increased benefits, career paths and overall job
satisfaction. We are excited about our two companies coming
together.”
MSI will continue to operate under the MSI name. Specializing in
event marketing and road shows, MSI is a nationwide provider of
field marketing, auditing, merchandising and demonstration
services.
About CROSSMARK, Inc.
Headquartered in Plano, Texas, CROSSMARK has more than 17,000
associates worldwide, with offices in the United States, Canada,
New Zealand and Australia. CROSSMARK provides business services
to manufacturers and retailers in the consumer goods industry,
including headquarter services, retail merchandising, shopper
insights, and sales and marketing strategies. CROSSMARK recently
celebrated its 100-year anniversary. To learn more about
CROSSMARK, visit
www.CROSSMARK.com.
About Marketing Solutions International
Marketing Solutions International is a nationwide provider of
field marketing, auditing, merchandising and demonstration
services. MSI specializes in event marketing and road shows.
For more information:
Guy Davis
469-814-1349
guy.davis@crossmark.com |
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