BCUSA APPOINTS CROSSMARK AS NATIONAL SALES AND MERCHANDISING PARTNER

Plano, Texas (June 9, 2006) – BCUSA has appointed CROSSMARK as national sales and merchandising partner for supermarket retail brands, effective July 1, 2006. BCUSA produces a variety of category-leading specialty cheeses, including its largest brand, Alouette.

“We are extremely pleased to announce our appointment by BCUSA, and we’re looking forward to a long business partnership,” states Todd Mitchell, CROSSMARK’s vice president, business development group. “Over the past year, CROSSMARK’s results for BCUSA in the western U.S. outpaced the rest of the country. That remarkable growth led to this national appointment.”

“We are excited about growing our relationship with CROSSMARK,” states Jesse Hogan, BCUSA president and CEO. “They have delivered exceptional service in the west, and we anticipate great results from our expanded relationship.”

CROSSMARK’s appointment is full service, including headquarter, retail and set services for BCUSA. The national appointment excludes Publix and Harris Teeter, which utilize direct sales delivery programs.

About CROSSMARK, Inc.
Headquartered in Plano, Texas, CROSSMARK has more than 17,000 associates worldwide, with offices in the U.S., Canada, New Zealand and Australia. CROSSMARK is a leader in providing business services to manufacturers and retailers in the consumer packaged goods industry, including headquarter services, retail merchandising, insights and business process outsourcing. CROSSMARK recently celebrated its 100-year anniversary. For more information, visit www.CROSSMARK.com.

About BCUSA, Inc.
Based in New Holland, PA, BCUSA produces a variety of specialty cheeses, including the Alouette, Chevre, New Holland and Saladena brands.

For more information, contact:
Guy Davis
469-814-1349
guy.davis@crossmark.com