CROSSMARK ANNOUNCES EXECUTIVE PROMOTIONS

Consumer Goods Business Services Leader Promotes Simmons and Alford

Plano, TX – April 2006 – CROSSMARK, a leading provider of business services to consumer goods companies, has announced the promotions of several executives, including:

• John Simmons has been named President, CROSSMARK Private Label. In his new role, Simmons is responsible for managing CROSSMARK’s Private Label business. Simmons is relocating to Dallas from Bentonville, AR, where he successfully managed the company’s Wal-Mart division for many years. He has been with CROSSMARK for more than 17 years and has been in the consumer goods industry for 25 years, including Procter & Gamble and Frito-Lay. Simmons is a business graduate of Austin College in Sherman, TX.

• Ty Alford has been named Vice President, Retail Operations, Wal-Mart Team.  Alford is now responsible for managing CROSSMARK’s Wal-Mart division in Bentonville, AR.  CROSSMARK services clients in support of Wal-Mart by providing headquarter assistance, in-store sales and merchandising, and analytical services. Ty has been with CROSSMARK for more than 10 years; he has a BBA from the University of Texas and a MBA from Southern Methodist University in Dallas, TX.

Headquartered in Plano, Texas, CROSSMARK has more than 17,000 associates worldwide, with offices in the U.S., Canada, New Zealand and Australia. CROSSMARK is a leader in providing business services to manufacturers and retailers in the consumer packaged goods industry, including headquarter services, retail merchandising, insights and business process outsourcing. CROSSMARK recently celebrated its 100-year anniversary. For more information, visit www.CROSSMARK.com.

For more information:
Guy Davis
469-814-1349
guy.davis@crossmark.com