Gelco and CROSSMARK Form Strategic Alliance to Provide Integrated Trade Promotion and Order Management Solutions

MINNEAPOLIS, June 21, 2004 — Gelco Trade Management Group, a division of Gelco Information Network, and CROSSMARK® have formed an alliance to provide trade promotion management, order management, and order validation services. The new offering reduces costs for manufacturers and retailers by providing a single integrated process that improves trade funds visibility and eliminates unauthorized deductions, while providing financial and process controls.

"Gelco and CROSSMARK have enjoyed a strong relationship for years," said Mark Osborn, Gelco's Chief Solutions Officer. "By extending our relationship beyond trade promotion management to include order validation and order management, we're bringing a unique service offering that improves our clients' bottom line by lowering costs, reducing errors, and eliminating unauthorized deductions."

This cost-reducing solution works seamlessly with the order management services provided through an existing alliance between CROSSMARK and EDS. By linking Gelco's TMS Enterprise trade promotion management solution with CROSSMARK's and EDS's expertise in order management services, clients receive a comprehensive trade solution that increases accuracy and eliminates redundant processes. Specifically, the alliance provides an integrated solution that includes promotion planning, trade funds execution, payments, analysis and reporting, and order validation and order management services.

"Gelco is the market leader in trade promotion management and is the most widely used solution among CROSSMARK's clients," said Craig Rosenblum, CROSSMARK's Vice President of Business Development. "Building on that foundation by combining Gelco's capabilities with EDS' order management and validation services, reinforces CROSSMARK's commitment to reducing redundant processes and eliminating waste within the supply chain."

About Gelco Information Network
Minneapolis-based Gelco Information Network is a wholly owned subsidiary of H-G Holdings, a leading provider of transaction and information processing solutions to corporations and public sector agencies. Gelco provides comprehensive services that enable organizations to completely outsource expensive, non-core administrative functions while enhancing their information, analytic and control capabilities. Gelco Expense Management Group provides comprehensive expense management services to public sector and corporate organizations helping them control T&E costs and gain processing efficiencies. Gelco Trade Management provides e-business solutions to the consumer goods industry, helping them to manage their trade-spending activities more profitably and efficiently. For more information on Gelco, please visit the company’s Web site at www.gelco.com.

About CROSSMARK®
CROSSMARK is a professional business services company providing members of the consumer goods industry with integrated solutions in the areas of sales, marketing, merchandising, technology, and supply chain optimization. CROSSMARK employs more than 10,000 associates throughout the United States, Canada, Australia, and New Zealand. Additional information is available at www.crossmark.com.

Contact:
CROSSMARK
Guy Davis
guy.davis@crossmark.com