CROSSMARK Private Label to represent Albertsons Corporate Brands

PLANO, Texas--(BUSINESS WIRE)--Feb. 23, 2004-- CROSSMARK® announces its national appointment by Albertsons, one of the world's largest food and drug retailers, to represent its growing portfolio of corporate brands.

Terry Lee, Albertsons' VP of Corporate Brands, said, "CROSSMARK Private Label will help us drive additional sales by building upon our proficiencies in category management, headquarter representation, and retail support. CROSSMARK Private Label will also provide expertise in analytics, marketing, and store-level promotion." Lee continues, "CROSSMARK Private Label understands our challenges and is equipped to help us reach our aggressive growth objectives."

The CROSSMARK appointment, which begins on April 1, 2004, will include a host of service and marketing solutions to the store-brands segment. CROSSMARK Private Label, using its proprietary, front-end category management templates, and its field force automation tools, can quickly extract category insights then relay these insights directly to the store level.

Tim Hauser, President of CROSSMARK Private Label, said, "By working collaboratively and utilizing our dedicated resources, we will enhance Albertsons' corporate brands through all facets of the sales and product life cycles."

About Albertsons
Albertsons is one of the world's largest food and drug retailers, with annual revenues of approximately $36 billion. Based in Boise, Idaho, the Company employs more than 200,000 employees and operates approximately 2,300 retail stores in 31 states across the United States, under banners including Albertsons, Jewel-Osco, Acme, Albertsons-Osco, Albertsons-Sav-on, Sav-on Drugs, Osco Drug, Max Foods, and Super Saver. Additional information is available at www.albertsons.com.

About CROSSMARK
CROSSMARK is a professional business services company providing members of the consumer goods industry with integrated solutions in the areas of sales, marketing, merchandising, technology, and supply chain optimization. CROSSMARK employs more than 10,000 associates throughout the United States, Canada, Australia, and New Zealand. Additional information is available at www.crossmark.com.

Contact:
CROSSMARK
Guy Davis
guy.davis@crossmark.com