Dannon Appoints CROSSMARK As Its National Provider of Sales and Marketing Services

Plano, Texas – June 24, 2003 – CROSSMARK® announces its national appointment by Dannon® to represent its consumer brands at retail and at select headquarter buying points. The hybrid appointment, effective July 21, 2003, empowers CROSSMARK to increase market share for Dannon’s branded products by providing sales services, category management and retail support. CROSSMARK’s store-level services will include new item introductions, implementation of merchandising programs and tactics, and category sets.

“CROSSMARK has developed a new go-to-market model for retail that puts category focus and selling at a premium,” said Nick Krzyzaniak, VP of Sales for Dannon. “This innovative model aligns with Dannon’s focus of providing our customers with a strategic vision and superior support to grow the yogurt category. This new partnership will provide immediate benefits and position Dannon, CROSSMARK, and our customers for long term growth.”

According to Jim Borders, CROSSMARK President, “This appointment demonstrates the value of collaborative relationships as both companies strive to reach, reward and retain a broader consumer base. We are truly honored to add Dannon’s highly recognized products to our portfolio of brands.

About Dannon
The Dannon Company, Inc. is a leading national producer of yogurt products in the United States with corporate headquarters in Tarrytown, NY, and plants in Minster, OH; Fort Worth, TX; and West Jordan, UT. With a strong commitment to high-quality, wholesome, nutritious and innovative products, Dannon produces about six million cups of yogurt each day and nearly 100 flavors, styles and sizes. For more information about Dannon, visit our Web site at www.dannon.com.

Dannon Contact:
Anna Moses
Public Relations Manager
Anna.Moses@dannon.com

About CROSSMARK
CROSSMARK is a professional business services company providing members of the consumer goods industry with integrated solutions in the areas of sales, marketing, merchandising, technology and supply chain optimization.

CROSSMARK employs more the than 10,000 associates throughout the United States, Canada, Australia and New Zealand. Additional information is available at www.crossmark.com.

CROSSMARK Contact:
Guy Davis
Director of Corporate Communications
guy.davis@crossmark.com