Brach’s Appoints CROSSMARK® as its Retail Services Provider

Plano, Texas – June 18, 2003 – CROSSMARK announces its appointment by Brach’s to provide retail services within the supermarket trade class. This appointment includes a dedicated retail team for coverage on loose candy and Pic-a-Mix™. CROSSMARK will also assume responsibility for the package staple, seasonal, and fruit snack businesses in approximately 80 percent of the U.S. grocery trade class. Brach’s will continue to service the Dakota’s, the northeast region, and Minneapolis using internal resources.

Jay Kemper, VP of sales for Brach’s said, “CROSSMARK has a unique approach to meeting the needs of our different products. Their ability to deliver customized client solutions, within each retailer, only solidifies CROSSMARK’s expertise in sales, marketing and merchandising solutions.”

Retail is the most integral part of today’s go-to-market process; therefore, CROSSMARK provides various services and coverage patterns to suit their client’s retail needs. By outsourcing the labor-intensive functions of retail, Consumer Packaged Goods consumer goods companies are predisposed to increase market share by concentrating on product development, manufacturing and marketing.

CROSSMARK President Jim Borders said, “This is a great win for CROSSMARK and validates our performance in the divisions where we already represented Brach’s. This appointment proves the value of our mission: to be the best business services company within the consumer goods industry, delivering customized client solutions and unparalleled execution.”

About Brach’s
In business for nearly 100 years, Brach’s\ is one of America’s leading manufacturers of confections and fruit snacks. With principal offices in Woodridge, Illinois and Chattanooga, Tennessee, their products are sold throughout the United States, Puerto Rico, Canada, Mexico, numerous Caribbean countries, and many Central and South American countries. For more information about Brach’s and its products, visit www.brachs.com.

About CROSSMARK
CROSSMARK is a professional business services company providing members of the consumer goods industry with integrated solutions in the areas of sales, marketing, merchandising, technology and supply chain optimization.

CROSSMARK employs more than 10,000 associates throughout the United States, Canada, Australia, and New Zealand. Additional information is available at www.crossmark.com.

CROSSMARK Contact:
Guy Davis
Director of Corporate Communications
guy.davis@crossmark.com