Kimberly-Clark Appoints CROSSMARK As Its National Retail Services Provider

Appointment Spans Multiple Trade Channels Including Supermarkets, Mass Merchandisers and Chain Drug

PLANO, Texas--(BUSINESS WIRE)--April 21, 2003--CROSSMARK® announces its national appointment by Kimberly-Clark to represent its consumer brands at retail. The appointment, effective May 1, 2003, includes a host of retail support services with emphasis on new item introductions, implementation of merchandising programs and tactics, as well as category sets. Jim Steffen, President, North America Consumer Sales for Kimberly-Clark, said, "CROSSMARK aligned with us (Kimberly-Clark) culturally. This, along with their ability to execute, served as the basis for our decision."

Mike McConnell, Kimberly-Clark VP of Consumer Sales, added, "CROSSMARK's approach to the marketplace is unique. They worked diligently to understand our needs then delivered a customized retail solution that fit."

Customized retail solutions continue to shape the go-to-market strategies of consumer goods manufacturers. By outsourcing the labor-intensive retail functions, consumer goods companies are better equipped to increase market share by focusing on product development, manufacturing and marketing.

According to Jim Borders, CROSSMARK President, "This appointment demonstrates the value of collaborative relationships as both companies strive to reach, reward and retain a broader consumer base."

About Kimberly-Clark
Kimberly-Clark is a leading manufacturer and marketer of global consumer brands with annual sales of $13.6 billion. It is home to some of the world's most recognized and trusted brands, including Kleenex®, Scott®, Huggies®, Pull-Ups®, Kotex® and Depend®. The company's tissue, personal care and health care products are manufactured in 42 countries and sold in more than 150 countries. Nearly one-quarter of the world's population, or 1.3 billion people, use Kimberly-Clark products each year. For the second consecutive year, Kimberly-Clark has been named to Fortune magazine's list of "The 100 Best Companies to Work For in America." For more information about Kimberly-Clark and its well-known brands, visit the Kimberly-Clark Web site at www.kimberly-clark.com.

About CROSSMARK
CROSSMARK is a professional business services company providing members of the consumer goods industry with integrated solutions in the areas of sales, marketing, merchandising, technology and supply chain optimization.

CROSSMARK employs more the than 10,000 associates throughout the United States, Canada, Australia and New Zealand. Additional information is available at www.crossmark.com.

Contact:
CROSSMARK
Guy Davis
guy.davis@crossmark.com