Ferrara Candy Company Appoints CROSSMARK
Sales Agency of Record for Convenience Channel
OAKBROOK TERRACE, Illinois (June 22, 2016) — Ferrara Candy Company today announced it has appointed CROSSMARK Inc. as its Sales Agency of Record within the Convenience Channel in various geographies across the country. CROSSMARK, a leading Sales Agency in the Convenience Channel representing Top-Tier brands across multiple categories, will be responsible for Headquarter and Retail representation across these areas.
Progressive Grocer’s “The convenience channel is an important step in continuing to drive growth for Ferrara,” said Ferrara Candy Company CEO, Todd Siwak. “We have an intense focus on continuing our growth trajectory with our retail and wholesale partners and this is a critical component of our goal in achieving $2 billion in revenue by 2020.”
“The Ferrara business represents a tremendous growth opportunity, with beloved brands such as Trolli, Now & Later, Black Forest, Brach’s, and Lemonhead – to name a few,” said Steve Schuckenbrock CEO of CROSSMARK. “We are pleased to represent Ferrara Candy Company in the Convenience space and appreciate Ferrara’s recognition of our talent. Together, we will unlock the full potential of Ferrara’s brands in the marketplace.”
About Ferrara Candy Company, Inc.
Headquartered in Oakbrook Terrace, Ill., Ferrara Candy Company is a leading general line candy manufacturer, created by the merger of Ferrara Pan Candy Company, Inc. and Farley's & Sathers Candy Company, Inc. in 2012. The Company manufactures a robust portfolio of branded and private label confections that consumers love. For more information, please visit the company's website, www.ferrarausa.com.
About CROSSMARK, Inc.
CROSSMARK is a leading sales and marketing services company that provides growth solutions for consumer-branded suppliers and retailers. For more than 100 years, CROSSMARK has helped the world's most powerful brands achieve their business objectives across major classes of trade. Expertise includes Headquarter Sales, Retail Merchandising, Retailer Solutions, Shopper and Consumer Engagement, In-Store Events, Experiential Marketing, Shopper Marketing, In-Store Data Collection & Field Intelligence, and Analytics & Insights.
CROSSMARK is majority owned by Warburg Pincus, a leading global private equity firm focused on growth investing. Headquartered in Plano, Texas, CROSSMARK employs over 40,000 people throughout the U.S., Canada, Mexico, Australia and New Zealand.