WHAT’S NEW AT CROSSMARK
Marketing Werks Announces Expansion
Into Canada With Opening of Toronto Office
CHICAGO — Feb. 15, 2017 — Marketing Werks announced today its expansion into Canada with the opening of its Toronto office. This new location represents its entry into the global marketplace, a first for the 30-year-old agency headquartered in Chicago. Marketing Werks — a CROSSMARK company — offers a full range of integrated marketing solutions, including experiential campaigns, sponsorship activation, pop-up retail, mobile tours, interactive sampling, multicultural, digital, social, public relations and multi-channel analytics.
CROSSMARK Names Jami McDermid President, Sales Agency
PLANO, Texas, Jan. 23, 2017 /PRNewswire/ — CROSSMARK today announced the appointment of Jami McDermid as President, Sales Agency. McDermid joined CROSSMARK in October 2016 as Chief Client Officer and a member of the Executive Leadership Team. Effective February 1, McDermid will extend her responsibilities to lead CROSSMARK’s strategy to deliver a “Smarter Way to Faster Growth” for retailers and manufacturers. McDermid will be instrumental to building on the strength of new and extended partnerships and ensuring intimate knowledge of manufacturers, retailers, and shoppers to drive stakeholders’ growth. McDermid also will be responsible for the integration of relationships, tools, processes and capabilities across the organization.
CROSSMARK Extends Revolving Credit Facility
PLANO, Texas – January 6, 2017 — CROSSMARK, a leading sales and marketing services company in the consumer industry that provides growth solutions to manufacturers and retailers, today announced that it has entered into an agreement to amend and extend its revolving credit facility. Under the agreement, the facility's maturity date has been extended from December of 2017 to June of 2019.
CROSSMARK’s Kim Thompson named among Canadian Grocer’s 2016 Star Women in Grocery
PLANO, Texas and MISSISSAUGA, Ontario (June 27, 2016) — Kim Thompson, CROSSMARK vice president Client Services, has been named to Canadian Grocer’s 2016 Star Women in Grocery Awards. Since 2012, the awards have recognized the important role women play in the grocery industry through their leadership, innovation and commitment to the industry. Canadian Grocer is one of Canada’s oldest magazines and is a leading trade magazine in Canada.
Ferrara Candy Company Appoints
CROSSMARK Sales Agency of Record
for Convenience Channel
OAKBROOK TERRACE, Illinois (June 22, 2016) — Ferrara Candy Company today announced it has appointed CROSSMARK Inc. as its Sales Agency of Record within the Convenience Channel in various geographies across the country. CROSSMARK, a leading Sales Agency in the Convenience Channel representing Top-Tier brands across multiple categories, will be responsible for Headquarter and Retail representation across these areas.