THE SCIENCE OF SELLING MORE IN-STORE
The competitive dynamics of the fast-moving consumer goods industry necessitate greater speed to market and precision of activities. CROSSMARK provides clients with the speed and quality they require for in-store selling and merchandising services to drive shopper purchases and grow brands.
We are recognized in the industry for our customized approach to developing retail solutions, and selected for the most complex and demanding projects across multiple channels including grocery, mass, club, drug, convenience, consumer electronics, value discounters and category specialty.
Merchandising is a science. At least, that’s how we look at it. Providing effective retail service means factoring in brand, retailer and category dynamics as well as geography, seasonality and other factors to arrive at the right solution. Retail services may include continuity retail coverage for multiple manufacturers and multiple activities on a single retail call, standalone project work, “speed-to- market” initiatives, or dedicated retail coverage for clients wanting an exclusive, customized service experience.
Our merchandising services influence the “4Ps” at retail and can be customized for your needs:
- New item cut-ins
- Inventory management
- Shelf “planogram” placement
- Shelf and category sets
- Store-level selling
- Display selling & set-up
- POP placement
- Pricing audits
- IRC placement
- TPR/Promo validation
We can even assemble a customized retail solution based on store-level performance metrics and/or by specific client-defined parameters.