Headquarter Sales & Support


Success in today’s ultra-competitive marketplace is no small feat, and requires a finely tuned mix of analytics, planning, retailer savvy, reliability and trust.

Our in-depth knowledge of retailers, channels of trade and product categories enables us to create strategies that help our clients’ brands achieve maximum results. The size and breadth of CROSSMARK’s portfolio translate into a greater presence in the stores and increased business insight, with services including:

  • Sales planning and customer management
  • Category management and business insights
  • Trade funds management and administration

CROSSMARK continues to lead the SMA industry in innovation that helps clients develop, execute and measure the effectiveness of their sales, distribution and marketing efforts.


Our new, proprietary business management process, named CROSSVIEW, allows manufacturer clients to achieve faster and better sales results through greater visibility of opportunities and risks across a vast array of retailers. CROSSVIEW is a platform built to ensure better planning, proactive versus reactive activity, and enhanced connectivity to retailers. It eliminates the complexity and cost associated with managing the vast network of headquarter buying points across the U.S. marketplace.

CROSSVIEW is driven by three core disciplines:

Superior Planning – Our team of senior-level executives from various CPG backgrounds serves as VP-Managing Directors for the CROSSVIEW clients. This strategic expertise, coupled with proprietary analytics for game-changing insights, create superior sales strategies across the entire retailer network, maximizing the sales position for each client.

Best-in-Class Execution – Our team of more than 300 highly experienced, field-based Customer Managers provides a wealth of expertise for negotiating and implementing sales plans at each retailer buying point.

Exceptional Service – The experience of CROSSVIEW is exceptional for each client we serve. We ensure the process is transparent for enhanced speed and flexibility, with no unwanted surprises, resulting in an exceptional value for our clients.

While analytics and innovative processes are critical components, we certainly understand the retail channel remains a people-centric business — one that is driven by national and regional players. That’s why CROSSMARK leverages the field expertise of its local divisions and customer business teams while also maintaining healthy relationships at the national level. This dual approach means our clients get the focus and resources necessary to drive brand equity and sales in every region of the country.

Exceeding ExpectationsTo further support our clients’ businesses, CROSSMARK’s proprietary order management system, exchangeBridge, provides greater order processing speed and efficiency. A single database ensures overall integrity of data, providing manufacturer confidence through 1) an audit trail of any order changes, 2) minimized deductions, 3) reduced costs, and 4) speed to resolution.

As for reliability, our reputation speaks for itself. Each day, more than 20,000 experienced, tactical-minded and dedicated CROSSMARK associates are in stores working for our clients’ brands. Our multi-channel knowledge encompasses grocery, mass, club, drug, convenience, value and specialty, making CROSSMARK the trusted partner of choice for manufacturers and retailers alike.

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