Shopper Engagement


In-Store EventsWith more than 20,000 highly trained event specialists conducting more than 500 million personal interactions with shoppers annually, CROSSMARK has become the largest in-store events company in North America. Adding to our quality and scale are unmatched analytics making CROSSMARK the best choice in driving “trying, buying and smiling.”

Over the past three years, CROSSMARK has re-invented shopper engagement, with in-store sampling, product demonstrations, and brand ambassador programs. CROSSMARK is the agency-of-record for dozens of retailers, including 10 of the top 20 largest food retailers in the U.S. In 2013, CROSSMARK acquired the assets of PromoWorks – one of the top product demonstration providers in the U.S. grocery channel. This added to CROSSMARK’s successful national events business, including Shopper Events joint venture that is the exclusive provider of sampling and demonstrations in Walmart stores throughout the U.S. and Canada, and Sam’s Clubs throughout the U.S.

Types of events include:

  • Product sampling programs
  • Product demonstrations
  • Special events/road shows
  • Chef programs
  • Brand Ambassadors
  • Celebrity appearances
  • Talent-specific events

For product categories such as:

  • Food & Beverage
  • General Merchandise
  • Health & Beauty
  • Adult Beverage
  • Technology

Event services include:

  • Turnkey program management and support for manufacturers and retailers
  • Creative concepting
  • Event planning and management
  • Store-specific targeting
  • Event execution
  • Merchandising/detailing
  • Kit assembly and fulfillment
  • Post-promotion analysis

In-Store EventsOur event specialists bring an incredible range of experience and qualifications to the team. Event specialists are background-checked, food-safety certified, and receive extensive sales training. Also, upon assignment to a specific program, they receive additional product training to ensure expert brand representation.

One manager. One dedicated team. One flawlessly executed event at a time. CROSSMARK is the holistic solution for event management, whether you’re introducing a new product, hosting a small demonstration or planning a large-scale road show. With CROSSMARK managing your program, you are ensured a professional and powerful presence for your new or existing brand with high-impact shopper engagement.

For more information, contact:

General Manager, PromoWorks

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