BIGGER, BETTER AND SMARTER
With more than 15,500 highly trained event specialists conducting more than 500 million personal interactions with shoppers annually, CROSSMARK has become the largest in-store events company in North America. Adding to our quality and scale are unmatched analytics making CROSSMARK the best choice in driving “trying, buying and smiling”.
Over the past three years, CROSSMARK has re-invented in-store sampling and product demonstrations, and as the agency-of-record to more than 50 retailers, is the leader in planning and executing in-store events. In 2012, CROSSMARK acquired NCiM (New Concepts in Marketing) – one of the top product demonstration providers in the U.S. grocery channel. This added to CROSSMARK’s successful Shopper Events joint venture that is the exclusive provider of sampling and demonstrations in Walmart stores throughout the U.S. and Canada, and Sam’s Clubs throughout the U.S.
- Product sampling programs
- Product demonstrations
- Special events/road shows
- Chef programs
- Celebrity appearances
- Talent-specific events
For product categories such as:
- Food & Beverage
- General Merchandise
- Health & Beauty
- Adult Beverage
- Turn-key program management and support for manufacturers and retailers
- Creative concepting
- Event planning and management
- Store-specific targeting
- Event execution
- Kit assembly and fulfillment
- Post-promotion analysis
Our event specialists bring an incredible range of experience and qualifications to the team. Event specialists are background-checked, food-safety certified, and receive extensive sales training. Also, upon assignment to a specific program, they receive additional product training to ensure expert brand representation.
One manager. One dedicated team. One flawlessly executed event at a time. CROSSMARK is the holistic solution for event management, whether you’re introducing a new product, hosting a small demonstration or planning a large-scale road show. With CROSSMARK managing your program, you are ensured a professional and powerful presence for your new or existing brand with high-impact shopper engagement.
For more information, contact:
Vice President, Business Development
Senior Vice President, Marketing Services