Field Intelligence (Data Collection)

Scale, Speed and Accuracy for Faster and Smarter Decisions

Data CollectionCROSSMARK Field Intelligence is the largest in-store data collection force in North America with standards unmatched in the industry.

CROSSMARK Field Intelligence is a dedicated force of more than 2,700 highly trained data collection professionals across the U.S., Canada and the U.S. Virgin Islands. Collecting more than 350 million UPCs with activities totaling more than 1.3 million hours annually, CROSSMARK Field Intelligence has seven-day-a-week coverage in key retail channels including supermarkets, drug, mass, club, convenience, value, liquor, consumer electronics, pet, on-premise and specialty channels.

CROSSMARK Field Intelligence provides actionable insights through marketplace data collection activities. Expertise – from survey design to reporting – delivers an accelerated and unprecedented view into store conditions. CROSSMARK Field Intelligence is the exclusive provider of in-store data to The Nielsen Company in North America; leading manufacturers and retailers hire CROSSMARK for a range of field intelligence needs, such as:

  • Competitive Insights – Price audits, share of shelf and other competitive activity
  • Compliance Audits – POP/display and planogram validation
  • Product Availability – Out-of-stock audits and new product tracking
  • Behavioral Measurement – Mystery shopping and shopper intercepts

Data collection activities are supplemented with sophisticated data harmonization and aggregation, user-defined reporting and analysis. Dynamic Reporting Dashboards bring insights to life, which can be customized through CROSSMARK’s Retail Technology group.


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