Events & Marketing Services


The continued focus on influencing the shopper along the path to purchase is critical to improving a brand’s marketing effectiveness and efficiencies. CROSSMARK is the largest in-store marketing services company in North America, providing integrated marketing services including:

CROSSMARK is uniquely positioned to drive profitable brand growth for clients by identifying and delivering brand activation solutions that are:

  • Insights-driven with proprietary analytics
  • Retailer-focused through superior relationships
  • Highly efficient through seamless and expert coordination

We help clients win in-store and in the marketplace through our market-leading capabilities:

Shopper Engagement

CROSSMARK shopper marketingProduct sampling is one of the most effective and popular shopper marketing tactics, and CROSSMARK is the leading provider of in-store product sampling, demonstrations, and brand ambassadors… conducting more than 500 million personal interactions with shoppers annually. CROSSMARK’s acquisition of the assets of PromoWorks in 2013 added to CROSSMARK’s robust event marketing capabilities, building on CROSSMARK’s leadership position as the largest in-store events company in North America. [more]

Consumer Engagement

CROSSMARK shopper marketingMarketing Werks creates persuasive, personal, experiential marketing campaigns for consumer brands through active engagement. From hyper-local to national in scope, Marketing Werks develops strategies and activates brands along the path-to-purchase to find consumers and win them over. [more]

Shopper Marketing

CROSSMARK shopper marketingTwin Oaks, a joint venture with MARS Advertising – #1 rated shopper marketing agency, delivers shopper marketing strategies, ideas and tactics that engage shoppers from prompt to purchase and beyond. [more]

Field Intelligence

CROSSMARK field IntelligenceCROSSMARK Field Intelligence is the largest in-store data collection force in North America with standards unmatched in the industry. Speed and quality of data provide field intelligence and actionable insights for faster and better decisions, anchored by a one-of-a-kind relationship with The Nielsen Company. [more]

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