MILLENNIALS HAVE GROWN UP.
Millennials. It has become a buzzword to describe a generation of young people who don’t want to grow up; They are labeled as lazy and self-involved, accused of spending too much time online, among other misconceptions. Because of these kinds of stereotypes, this generation would prefer that marketers not place them in a proverbial box. This report will address why it’s important not to approach Millennials as a single group. “Don’t Call Me a #Millennial” establishes that shopping behaviors in the Fast Moving Consumer Goods (FMCG) channel designate this large and diverse segment by a different label: Mom or Dad.
DON’T CALL ME A #MILLENNIAL.
3 out of 5 millennials don’t define
themselves as a “millennial.” One
third think of themselves as Gen-X,
and a quarter don’t want to be
labeled at all.
WHO are you marketing to?
Despite the fear that Millennials
shop online over brick & mortar, they
still spend more than 95% of their
Fast Moving Consumer Goods dollars in-store.
Are you prioritizing the right categories?
CROSSMARK found that one national
retailer captured 51% of potential baby
food sales, but ONLY 28% of potential diaper
sales among Millennials with kids.
Are you getting your fair share?
Millennials are the most educated
generation in history, a benefit which
comes with the burden of student
loan debt and a need to be savvy
when it comes to spending what’s
left of their paycheck.
How does millennial debt
impact your sales?
MY OPINION MATTERS.
Millennials trust the opinions
of their online and offline friends.
How they feel and what they say
about your stores affects your bottom line.
Do you know what they have
to say about YOUR brands?
Hear what millennials are really saying.
CONTACT US TODAY.
For More Information:
Philip White | CROSSMARK®
Director Analytics & Insights
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