THE BABY LANDSCAPE IS CHANGING.

It’s a fact: Babies are expensive. More women than ever are deciding to wait on becoming mothers until they can afford to have kids. Manufacturers and retailers are facing smaller families and shorter purchasing windows to convince parents they have the best products for babies. “Where have all the babies gone?” demonstrates that new parents are increasingly important to brands and retailers. This research reveals opportunities to gain the loyalty of new parents and pique the interest of moms-to-be to before their baby arrives.

The baby landscape is changing, giving life to new opportunities for retailers and manufacturers alike. How will you become a trusted partner for parents?

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WHERE HAVE ALL THE BABIES GONE?

babies

59.8 births per 1,000 women.
That’s the lowest birth rate
in U.S. history.

How will you adjust your
baby sales strategy?

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MONEY MATTERS.

Women are waiting longer
to have children so that they
can be financially prepared.

Do you offer the best
value for these moms?

pregnant

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TIME IS SHORT.

baby category

Baby is a unique category
with a narrow purchasing window.

Does your store differentiate
the baby experience?

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VARIETY IS THE SPICE OF LIFE.

44% of new moms say they
want organic options, but only
7% purchase them exclusively.

How wide is your
assortment of choices?

organic baby food

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MY MIND IS MADE UP.

Opinion

33% of moms have decided
on a diaper brand before the
birth of their baby.

Are you talking to tomorrow’s
parents today?

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DEAR ABBY,

47% of new moms seek
advice and are influenced by
recommendations from other moms.

Are you part of the conversation?

New moms are vital to
the baby category.

pregnant women

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CONTACT US TODAY.

For More Information:
Philip White | CROSSMARK®
Director Analytics & Insights
(469) 814-1950

Or, we can contact you via email:

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