Tailored Execution

CROSSMARK executes retail merchandising and in-store marketing programs tailored to the client’s needs with agility, precision and speed. Through targeting, execution, and measurement disciplines, we identify the best growth opportunities and efficiently implement a plan with continuous measurement of performance.

We identify what needs to be done and where by leveraging cumulative knowledge and insights from common and proprietary data sets. This allows us to understand more about the characteristics of individual stores to ensure the right course of action is taken. Our Axis Field Force Activation system assigns the right talent to the right locations at the right time. Our targeting and execution process allows work to be created and executed in the same day. And the work plan can be adjusted as the day unfolds so that every retail visit has targeted activities that will deliver growth. A measurement system validates the specific activities performed and fuels continuous improvement by evaluating performance outcomes. We update our knowledge base accordingly to ensure our talent in the field has the right information and tools they need to increasingly unlock the growth opportunities at each store.

This targeted and prescriptive approach enables executional excellence to deliver growth for our clients and customers.