Seamless Integration of Sales and Marketing
CROSSMARK provides an unmatched integration of Sales and Marketing that leverages a unique connectivity between brands, retailers, consumers, and shoppers to deliver solutions from “thought to bought”…combining insights, planning, execution and analytics to drive faster growth for our clients and customers.
Our approach fully maximizes opportunities by integrating sales and marketing functions to more quickly identify opportunities and early watch-outs, deliver ROI-driven plans, streamline development, and ensure clear coordination and linkage from insights to activation. CROSSMARK’s analytics, sales and merchandising expertise, and consumer and shopper engagement capabilities creates an array of disciplines focused on efficiently growing our clients’ brands – driving greater penetration, speed to market, and engagement to influence purchase behavior.
Our analytic capabilities combined with our scale and omni-channel connectivity enable us to understand and influence behavior at the buyer’s desk as well as the store’s shelves. Our field force of sales and merchandising professionals and event specialists assure that all programming is executed as planned from out of store to in store, assuring proper merchandising as well as highly effective shopper engagement at the ultimate point of purchase. And our analytic tools accurately measure a plan’s success as well as provide a platform for fine-tuning future activities.
This unmatched integration of sales and marketing capabilities provides clients with a sound approach that leverages cross-functional disciplines to develop and execute plans with speed and precision on a national or hyper-local basis.