Dedicated Client Teams
CROSSMARK’s Dedicated Client Teams are accountable to drive growth for each of their respective clients through the complete integration of sales and marketing, providing a level of insights and focus for each client that is not seen throughout our industry.
The historic industry standard burdens local teams to spread time and expertise between planning, client management and retailer execution which often ends in a breakdown of skill, and ultimately sub-optimal client growth. We have aligned individual expertise specific to the needs of each client which allows for unmatched integration to the client’s marketing and sales organizations, enabling us to develop more innovative and impactful retailer and channel plans. This integrated focus creates a level of client intimacy and expertise that is needed to “find the growth engines” within each client and brand.
Our Dedicated Client Teams fully understand the growth areas for each client, and collaborate with CROSSMARK’s Insights, Planning, Operations, and Dedicated Retailer & Channel Teams to deliver solutions for faster, sustainable growth. This allows for more effective ways of managing the needs of our clients at large retailers as well as the “long tail” of hundreds of smaller retailers, all of which provide meaningful sources for growth.