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LEADING THE WAY

CROSSMARK-Sponsored Study Reveals Best Retailers to Work With

CROSSMARK is proud to be a sponsor of a new study led by Retailing Today, “Best Retailers to Work With 2014.”

This is the first study of its kind, and provides a unique perspective on suppliers’ perceptions of retailers based on a survey among 332 supplier company representatives (in Sales, Marketing . . . → Read More: CROSSMARK-Sponsored Study Reveals Best Retailers to Work With

CROSSMARK Wins NFRA Golden Penguin

CROSSMARK has been awarded the coveted Golden Penguin Award for its retail execution success during the 2014 June Dairy Month promotion.

The National Frozen and Refrigerated Association (NFRA) recognizes manufacturers, sales and marketing agencies, and retailers for their campaign-leading promotions and retail execution.  CROSSMARK was recognized as the top national retail . . . → Read More: CROSSMARK Wins NFRA Golden Penguin

Industry Veteran Steve Valentino Named Vice President of CROSSMARK Drug

CROSSMARK has named Steve Valentino as Vice President of its CROSSMARK Drug division. Valentino bolsters a drug channel leadership team that already was one of the most experienced in the industry.

Valentino joins CROSSMARK from Johnson & Johnson, where he led customer development with Walgreens, CVS and Rite-Aid on all lines . . . → Read More: Industry Veteran Steve Valentino Named Vice President of CROSSMARK Drug

SpartanNash Selects PromoWorks to Expand and Grow Company’s In-Store Events Program

As part of an initiative to enrich its store shopping experience, SpartanNash has chosen PromoWorks as its demo and sampling partner.

PromoWorks is one of the leading demo and sampling events companies in North America. A division of CROSSMARK, PromoWorks will enhance and grow SpartanNash’s in-store events program.

“We take pride . . . → Read More: SpartanNash Selects PromoWorks to Expand and Grow Company’s In-Store Events Program

PromoWorks to Provide In-Store Engagement at Shaw’s

 

PromoWorks, a division of CROSSMARK and the nation’s premier in-store shopper engagement agency, has been selected by Shaw’s and Star Market as its exclusive partner for creating and executing sampling and demonstration programs. 

Shaw’s and Star Market will utilize PromoWorks’ expertise . . . → Read More: PromoWorks to Provide In-Store Engagement at Shaw’s

Marketing Werks Featured in Interview

In a new interview, Marketing Werks General Manager Jay Lenstrom said it’s important for manufacturers and retailers to create two-way conversations with consumers – both in store and out of store.

The interview, with Drug Store News, covers engagement marketing, the need to listen to consumers, and the importance of experiencing . . . → Read More: Marketing Werks Featured in Interview

Marketing Werks GM Discusses Engagement Marketing

Jay Lenstrom, General Manager, shares his authoritative point of view in this powerful interview with CBS2′s (Chicago) show Awarely. The show focuses on innovation shaping our world and the people making it happen. Watch the interview and learn how to maximize opportunities with Engagement Marketing.

Marketing Werks and InComm Launch AFINITI Marketing Platform

ATLANTA and CHICAGO – April 25, 2014 – InComm, a leading prepaid product and transaction services company, and Marketing Werks, a division of CROSSMARK and a leading engagement marketing agency dedicated to connecting brands with consumers and shoppers, announced today the launch of AFINITI, a platform . . . → Read More: Marketing Werks and InComm Launch AFINITI Marketing Platform

CROSSMARK Names Ben Fischer CEO

March 25, 2014 – Plano, TX – CROSSMARK, a leading sales and marketing services company, has named Ben Fischer Chief Executive Officer. He most recently served as CROSSMARK’s President and COO, and will succeed Joe Crafton who is retiring after 26 years of service with . . . → Read More: CROSSMARK Names Ben Fischer CEO

New Report Shows Importance of Experiential and Engagement Marketing

A recently released industry report reveals that the evolving field of experiential, personalized and hyper-local marketing is now rated “very” or “somewhat” important by three out of four consumer brand marketers, and that engagement marketing causes almost nine out of 10 shoppers to add a product to their shopping list.

. . . → Read More: New Report Shows Importance of Experiential and Engagement Marketing


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