A recently released industry report reveals that the evolving field of experiential, personalized and hyper-local marketing is now rated “very” or “somewhat” important by three out of four consumer brand marketers, and that engagement marketing causes almost nine out of 10 shoppers to add a product to their shopping list.
. . . → Read More: New Report Shows Importance of Experiential and Engagement Marketing
An article in Crain’s Chicago Business describes Marketing Werks as the “elder statesman” in the world of experiential marketing. The article, published January 27, 2014, highlights Scott Moller and Julie Guida, who founded Marketing Werks 25 years ago, as well as the company itself.
The article notes that experiential marketing has grown dramatically over . . . → Read More: Crains’ Chicago Business Features Marketing Werks
CROSSMARK has announced the appointment of Jay Lenstrom as General Manager of Marketing Werks. Marketing Werks is a CROSSMARK company and is one of the leading consumer engagement firms in North America.
Naming Lenstrom General Manager of Marketing Werks is a significant move that bolsters the company’s leadership. Lenstrom was . . . → Read More: Lenstrom Named General Manager of Marketing Werks
November 4, 2013 – Plano, TX – CROSSMARK, a leading sales and marketing services company for consumer brands today announced it has acquired the assets of PromoWorks, an innovative leader of insights-driven shopper marketing solutions.
The transaction will result in CROSSMARK being the preferred product sampling and demonstration . . . → Read More: CROSSMARK Acquires Leading Shopper Engagement Firm PromoWorks
CROSSMARK is featured in an article in Supermarket News which examines current trends and achievements among the three national firms that lead the sales and marketing services business in the U.S.
The article, which quotes CROSSMARK CEO Joe Crafton, discusses growth, strategies and successes.
Sales Agencies Count on the People . . . → Read More: CROSSMARK Featured in Supermarket News Article
September 4, 2013 – Plano, TX and Chicago, IL – CROSSMARK, a leading sales and marketing services company, has finalized the acquisition of Marketing Werks, the largest independent consumer-engagement company in the country. The transaction creates an unrivaled solution for “path-to-purchase” marketing. Though terms of the transaction were not disclosed, CROSSMARK’s . . . → Read More: CROSSMARK Acquisition of Marketing Werks Creates Industry Leading Path-to-Purchase Solution
August 6, 2013 – Plano, TX and Chicago, IL – CROSSMARK, a leading sales and marketing services company, today announced it has reached a definitive agreement to acquire Marketing Werks, the largest independent consumer-engagement company in the country. The transaction will add best-in-class out-of-store consumer-engagement expertise to CROSSMARK’s leading marketing services division, and will . . . → Read More: CROSSMARK to Acquire Leading Consumer Engagement Firm Marketing Werks
CROSSMARK, a leading sales and marketing services company in the consumer goods industry, has named John Compton to its board of directors to serve along with principals of Warburg Pincus, a leading global private equity firm.
Mr. Compton spent most of his career as a senior executive at PepsiCo, most recently . . . → Read More: Compton Named to CROSSMARK Board of Directors
CROSSMARK has announced the appointment of Jim Rose as President – Marketing Services. CROSSMARK CEO Joe Crafton previously had been leading this growth area.
As the largest in-store marketing services company in North America, the addition of Rose to the leadership team at CROSSMARK is a significant move that bolsters the company’s strong position . . . → Read More: CROSSMARK Names Jim Rose New President of Marketing Services to Lead Acceleration and Expansion of Marketing-Driven Solutions