December 4, 2014 – Plano, TX – CROSSMARK today announced that it has appointed Steve Schuckenbrock as Chief Executive Officer (“CEO”). Ben Fischer, CROSSMARK’s current CEO, will become the company’s Chairman of the Board and play an integral role in the leadership transition. These leadership changes are effective immediately.
Mr. Schuckenbrock brings to CROSSMARK more than thirty . . . → Read More: CROSSMARK Appoints Steve Schuckenbrock Chief Executive Officer
November 20, 2014 – Plano, TX – CROSSMARK, a leading sales and marketing services company, today announced the appointment of Jim Norred as President – Marketing Solutions Group.
The group provides insight-driven marketing solutions to address the challenges that brands experience every day. It includes integrated engagement marketing expertise through Marketing . . . → Read More: CROSSMARK Names Jim Norred President of Marketing Solutions Group
CROSSMARK is proud to be a sponsor of a new study led by Retailing Today, “Best Retailers to Work With 2014.”
This is the first study of its kind, and provides a unique perspective on suppliers’ perceptions of retailers based on a survey among 332 supplier company representatives (in Sales, Marketing . . . → Read More: CROSSMARK-Sponsored Study Reveals Best Retailers to Work With
CROSSMARK has been awarded the coveted Golden Penguin Award for its retail execution success during the 2014 June Dairy Month promotion.
The National Frozen and Refrigerated Association (NFRA) recognizes manufacturers, sales and marketing agencies, and retailers for their campaign-leading promotions and retail execution. CROSSMARK was recognized as the top national retail . . . → Read More: CROSSMARK Wins NFRA Golden Penguin
CROSSMARK has named Steve Valentino as Vice President of its CROSSMARK Drug division. Valentino bolsters a drug channel leadership team that already was one of the most experienced in the industry.
Valentino joins CROSSMARK from Johnson & Johnson, where he led customer development with Walgreens, CVS and Rite-Aid on all lines . . . → Read More: Industry Veteran Steve Valentino Named Vice President of CROSSMARK Drug
As part of an initiative to enrich its store shopping experience, SpartanNash has chosen PromoWorks as its demo and sampling partner.
PromoWorks is one of the leading demo and sampling events companies in North America. A division of CROSSMARK, PromoWorks will enhance and grow SpartanNash’s in-store events program.
“We take pride . . . → Read More: SpartanNash Selects PromoWorks to Expand and Grow Company’s In-Store Events Program
PromoWorks, a division of CROSSMARK and the nation’s premier in-store shopper engagement agency, has been selected by Shaw’s and Star Market as its exclusive partner for creating and executing sampling and demonstration programs.
Shaw’s and Star Market will utilize PromoWorks’ expertise . . . → Read More: PromoWorks to Provide In-Store Engagement at Shaw’s
In a new interview, Marketing Werks General Manager Jay Lenstrom said it’s important for manufacturers and retailers to create two-way conversations with consumers – both in store and out of store.
The interview, with Drug Store News, covers engagement marketing, the need to listen to consumers, and the importance of experiencing . . . → Read More: Marketing Werks Featured in Interview
Jay Lenstrom, General Manager, shares his authoritative point of view in this powerful interview with CBS2′s (Chicago) show Awarely. The show focuses on innovation shaping our world and the people making it happen. Watch the interview and learn how to maximize opportunities with Engagement Marketing.
ATLANTA and CHICAGO – April 25, 2014 – InComm, a leading prepaid product and transaction services company, and Marketing Werks, a division of CROSSMARK and a leading engagement marketing agency dedicated to connecting brands with consumers and shoppers, announced today the launch of AFINITI, a platform . . . → Read More: Marketing Werks and InComm Launch AFINITI Marketing Platform