News

LEADING THE WAY

SpartanNash Selects PromoWorks to Expand and Grow Company’s In-Store Events Program

As part of an initiative to enrich its store shopping experience, SpartanNash has chosen PromoWorks as its demo and sampling partner.

PromoWorks is one of the leading demo and sampling events companies in North America. A division of CROSSMARK, PromoWorks will enhance and grow SpartanNash’s in-store events program.

“We take pride . . . → Read More: SpartanNash Selects PromoWorks to Expand and Grow Company’s In-Store Events Program

PromoWorks to Provide In-Store Engagement at Shaw’s

 

PromoWorks, a division of CROSSMARK and the nation’s premier in-store shopper engagement agency, has been selected by Shaw’s and Star Market as its exclusive partner for creating and executing sampling and demonstration programs. 

Shaw’s and Star Market will utilize PromoWorks’ expertise . . . → Read More: PromoWorks to Provide In-Store Engagement at Shaw’s

Marketing Werks Featured in Interview

In a new interview, Marketing Werks General Manager Jay Lenstrom said it’s important for manufacturers and retailers to create two-way conversations with consumers – both in store and out of store.

The interview, with Drug Store News, covers engagement marketing, the need to listen to consumers, and the importance of experiencing . . . → Read More: Marketing Werks Featured in Interview

Marketing Werks GM Discusses Engagement Marketing

Jay Lenstrom, General Manager, shares his authoritative point of view in this powerful interview with CBS2′s (Chicago) show Awarely. The show focuses on innovation shaping our world and the people making it happen. Watch the interview and learn how to maximize opportunities with Engagement Marketing.

Marketing Werks and InComm Launch AFINITI Marketing Platform

ATLANTA and CHICAGO – April 25, 2014 – InComm, a leading prepaid product and transaction services company, and Marketing Werks, a division of CROSSMARK and a leading engagement marketing agency dedicated to connecting brands with consumers and shoppers, announced today the launch of AFINITI, a platform . . . → Read More: Marketing Werks and InComm Launch AFINITI Marketing Platform

CROSSMARK Names Ben Fischer CEO

March 25, 2014 – Plano, TX – CROSSMARK, a leading sales and marketing services company, has named Ben Fischer Chief Executive Officer. He most recently served as CROSSMARK’s President and COO, and will succeed Joe Crafton who is retiring after 26 years of service with . . . → Read More: CROSSMARK Names Ben Fischer CEO

New Report Shows Importance of Experiential and Engagement Marketing

A recently released industry report reveals that the evolving field of experiential, personalized and hyper-local marketing is now rated “very” or “somewhat” important by three out of four consumer brand marketers, and that engagement marketing causes almost nine out of 10 shoppers to add a product to their shopping list.

. . . → Read More: New Report Shows Importance of Experiential and Engagement Marketing

Crains’ Chicago Business Features Marketing Werks

An article in Crain’s Chicago Business describes Marketing Werks as the “elder statesman” in the world of experiential marketing. The article, published  January 27, 2014, highlights Scott Moller and Julie Guida, who founded Marketing Werks 25 years ago, as well as the company itself.

The article notes that experiential marketing has grown dramatically over . . . → Read More: Crains’ Chicago Business Features Marketing Werks

Lenstrom Named General Manager of Marketing Werks

CROSSMARK has announced the appointment of Jay Lenstrom as General Manager of Marketing Werks.   Marketing Werks is a CROSSMARK company and is one of the leading consumer engagement firms in North America.  

Naming Lenstrom General Manager of Marketing Werks is a significant move that bolsters the company’s leadership.  Lenstrom was . . . → Read More: Lenstrom Named General Manager of Marketing Werks

CROSSMARK Named to Most Responsive Employer List

CROSSMARK was recently named one of the top 25 “Most Responsive Employers of 2013” by Startwire, a candidate engagement company.

The 2013 rankings identify employers who systematically and proactively provide feedback to job seekers on their job applications. AT&T took the number one spot on the list; others on the list . . . → Read More: CROSSMARK Named to Most Responsive Employer List