News

CROSSMARK has announced the appointment of Jim Rose as President – Marketing Services. CROSSMARK CEO Joe Crafton previously had been leading this growth area.

As the largest in-store marketing services company in North America, the addition of Rose to the leadership team at CROSSMARK is a significant move that bolsters the company’s strong position . . . → Read More: CROSSMARK Names Jim Rose New President of Marketing Services to Lead Acceleration and Expansion of Marketing-Driven Solutions

Food Retailing 2013: Tomorrow’s Trends Delivered Today Offers Insights into Food Retail Growth Strategies ORLANDO, FL – APRIL 30, 2013 – Food Retailing 2013: Tomorrow’s Trends Delivered Today, unveiled by the Food Marketing Institute (FMI), is an analytical expression of the future of the supermarket experience through the lenses of . . . → Read More: New Food Retail Industry Outlook is Personal, Digital and Virtual

A unique new service named OSA Now is helping manufacturers better address the challenge of a product’s on-shelf availability (OSA) at Walmart stores.

OSA Now, developed by CROSSMARK, uses an innovative and unique combination of business intelligence, technology and store coverage to address OSA for Walmart and for manufacturer clients.  Sophisticated . . . → Read More: Innovative Solution from CROSSMARK Provides Quick Response For On-Shelf Availability

CROSSMARK has collaborated with a consortium of companies and non-profit organizations in the consumer goods industry to create an engaging, fast-paced video designed to increase awareness and attract young talent to the industry.  Leaders from companies such as PepsiCo, Mondelez and Unilever, as well as Walmart, FMI and CROSSMARK, briefly share their insights . . . → Read More: Video Promotes Careers in Consumer Goods Industry

CROSSMARK, a leading sales and marketing services company in the consumer goods industry, has formed BrandMasters — a new experiential marketing agency that will provide turnkey solutions for brands to create meaningful shopper experiences through personal engagement.

CROSSMARK created BrandMasters to meet the growing need among consumer goods brands to effectively . . . → Read More: CROSSMARK Creates BrandMasters for Turnkey Experiential Marketing Solutions

January 15, 2013 – Plano, TX – CROSSMARK, a leading sales and marketing services company in the consumer goods industry, providing growth solutions with exceptional service to manufacturers and retailers, today announced the appointment of Joe Crafton as Chief Executive Officer of CROSSMARK. Mr. Crafton previously served as company President.

John . . . → Read More: CROSSMARK Names Crafton Chief Executive Officer

December 19, 2012 – Plano, TX – CROSSMARK, a leading sales and marketing services company in the consumer goods industry, today announced that it has entered into a definitive merger agreement with an affiliate of Warburg Pincus, a leading global private equity firm focused on growth investing, whereby Warburg Pincus will . . . → Read More: CROSSMARK Announces Majority Investment by Warburg Pincus

A study of linear space allocations reveals pervasive growth in retail space dedicated to consumables and a corresponding reduction in non-consumables, with hardlines being the hardest hit.  In general, the study identifies key retail merchandising approaches being implemented by major retailers operating across the food, drug, and mass (FDM) channels in the U.S. The . . . → Read More: CROSSMARK Retail Space Allocation Trends Study Identifies Wide Growth in Consumables at the Expense of Hardlines

PLANO, TX, October 1, 2012 – CROSSMARK, a leading sales and marketing services company in the consumer goods industry, has been named to InformationWeek’s list of top 500 innovators.

CROSSMARK was cited for its innovations with RetailView™ – proprietary, mission-critical software that gives retailers unique visibility into planning, scheduling, execution results . . . → Read More: CROSSMARK’s Retailer Solutions Earns Company Third Consecutive Spot on InformationWeek 500 List

September 5, 2012 – Plano, TX – An increasing number of retailers and manufacturers are seeking event marketing companies that provide key insights and ROI-based analytics along with effective product sampling and demonstrations. In-store events are now carefully analyzed marketing opportunities that drive sales lift and provide great shopper experiences, according . . . → Read More: Store Analytics Playing Larger Role in Retailer Event Strategies