ADVANCED ANALYTICS FOR BETTER DECISION MAKING
Analytics is a key part of our overarching competitive strategy, and we push business intelligence down to decision makers at every level. We arm our employees with the best evidence and quantitative tools for making the best decisions—big and small, every day to help our clients win in the market.
CROSSMARK is the largest collector and user of shopper data in North America, and we use sophisticated data-collection technology to collect key pieces of information across the CPG supply chain. We apply advanced analytics to unlock proprietary insights that enable our clients to compete more effectively.
Our capabilities include:
Trade Planning – Advanced analytics that layer the retailer’s strategy with the brand strategies to identify the best sales tactics for growth:
- Customer volume segmentation models
- Total distribution points analysis – identifying key opportunities for expansion in distribution
- Price elasticity analysis
- Competitive model simulations
- Retail Brand Health – an assessment of a brand at retail that diagnoses critical problems and opportunities; with advanced modeling that identifies key tactics to improve performance and drive greater ROI
- Best week/worst week promotional analysis
- Ad tracking/promotion comparison analysis
Retail Planning – Advanced analytics that discern the optimal store locations and retail labor activities for returning maximum value of the retail spend:
- Value of retail activity system dynamic modeling
- Store targeting analysis
- Merchandising response index
- Store attributes – unique operational characteristics of a store location that influence retail activity
- New item launch strategies for maximizing ACV selling in days
- Out-of-stock predictive modeling
- Fair share/ISE analysis of retailer program effectiveness
- Store traffic modeling
