Our Leaders

Joe Crafton was named CROSSMARK's President of Strategic Alliances in 2003. Joe’s area of concentration is securing and building alliances with organizations that align with and enhance CROSSMARK’s service offering to our clients and customers. CROSSMARK’s alliances include ACNielsen, EDS and Grey Global Group. Joe's other responsibilities include oversight of business development and CROSSMARK Private Label. Joe is on the board of directors of SIFE (Students In Free Enterprise).

Joe joined CROSSMARK in 1988. He has served in several capacities such as Account Executive, Vice President, Regional Vice President, and Division President. Prior to CROSSMARK, Joe held several sales management positions with Procter and Gamble.

Joe earned his Bachelor of Science degree in Business Administration from the University of Tennessee.