Our Leaders

Joe Crafton is President of CROSSMARK. He is responsible for business development, retailer solutions, strategic alliances, corporate communications, and industry affairs.

Joe joined CROSSMARK in 1988 after holding several sales and management positions with Proctor and Gamble. Prior to becoming President, Joe held a variety of operational roles including Account Executive, Division Manager, Regional Vice President, EVP Retail Operations and most recently President, Strategic Alliances

Joe is a member of the CEO Forum, the University Of Tennessee College Of Business-Executives-In-Residence Program, the Nielsen Sales Advisory Board, The Grocery Manufacturers Association Sales Committee, the Shopper Marketing Steering Committee and the Product Recall / Safety Committee. Joe is on the board of directors of Students in Free Enterprise and one of the founders of the National Association of Retail Marketing Services.