Private Brands
CROSSMARK PRIVATE BRANDS
MAKING STORE BRANDS ANYTHING BUT GENERIC
In the past, private
brand products were forced to compete solely on price. Besides being myopic, this approach did nothing to differentiate the product — or the retailer. Today, CROSSMARK has revolutionized private
brand representation to help store brands compete in powerful new ways. Our intelligent sales tools drive share growth through category management, consumption analytics, consumer and shopper segmentation, integrated marketing and, of course, in-store execution. It’s been proven that price won’t win the in-store brand segment. Now it’s time for a new approach: the innovative service solutions and dedicated resources of the CROSSMARK Private
Brands team.
Contact: Craig Espelien
Vice President
Private Brands
(612) 216-5204
