CROSSMARK

OUR BRANDED SALES SOLUTIONS ARE BETTER.
HERE’S WHY.

Securing distribution in today’s ultra-competitive marketplace is no small feat. Success requires a finely tuned mix of analytics, retailer savvy, reliability and trust.

CROSSMARK excels at analytics by staying abreast of evolving technologies and tools. We use Nielsen Answers, a PC-based front-end system that quickly extracts insights from various forms of data and converts them into actionable solutions. These templates help buyers understand category performance and brand relationships. And they help CROSSMARK create fact-based sales strategies that are optimally aligned with retailer sales and merchandising objectives.

Still, in spite of all this technology the retail channel remains a people-centric business — one that is driven by national and regional players. That’s why CROSSMARK leverages the field expertise of its local divisions and customer teams while also maintaining healthy relationships at the national level. This dual approach means our clients get the focus and resources necessary to drive brand equity and sales in every region of the country.

As for reliability, our team is unparalleled and our reputation speaks for itself. Each day, more than 12,700 experienced, tactical-minded and dedicated CROSSMARK associates are in stores working for our clients’ brands. Our multi-channel knowledge encompasses supermarket, mass, convenience, drug, dollar and specialty, making CROSSMARK the trusted partner of choice for manufacturers and retailers alike.