December 4, 2014 – Plano, TX – CROSSMARK today announced that it has appointed Steve Schuckenbrock as Chief Executive Officer (“CEO”). Ben Fischer, CROSSMARK’s current CEO, will become the company’s Chairman of the Board and play an integral role in the leadership transition. These leadership changes are effective immediately.
Mr. Schuckenbrock brings to CROSSMARK more than thirty . . . → Read More: CROSSMARK Appoints Steve Schuckenbrock Chief Executive Officer
November 20, 2014 – Plano, TX – CROSSMARK, a leading sales and marketing services company, today announced the appointment of Jim Norred as President – Marketing Solutions Group.
The group provides insight-driven marketing solutions to address the challenges that brands experience every day. It includes integrated engagement marketing expertise through Marketing . . . → Read More: CROSSMARK Names Jim Norred President of Marketing Solutions Group
CROSSMARK is proud to be a sponsor of a new study led by Retailing Today, “Best Retailers to Work With 2014.”
This is the first study of its kind, and provides a unique perspective on suppliers’ perceptions of retailers based on a survey among 332 supplier company representatives (in Sales, Marketing . . . → Read More: CROSSMARK-Sponsored Study Reveals Best Retailers to Work With
CROSSMARK has been awarded the coveted Golden Penguin Award for its retail execution success during the 2014 June Dairy Month promotion.
The National Frozen and Refrigerated Association (NFRA) recognizes manufacturers, sales and marketing agencies, and retailers for their campaign-leading promotions and retail execution. CROSSMARK was recognized as the top national retail . . . → Read More: CROSSMARK Wins NFRA Golden Penguin
CROSSMARK has named Steve Valentino as Vice President of its CROSSMARK Drug division. Valentino bolsters a drug channel leadership team that already was one of the most experienced in the industry.
Valentino joins CROSSMARK from Johnson & Johnson, where he led customer development with Walgreens, CVS and Rite-Aid on all lines . . . → Read More: Industry Veteran Steve Valentino Named Vice President of CROSSMARK Drug
As part of an initiative to enrich its store shopping experience, SpartanNash has chosen PromoWorks as its demo and sampling partner.
PromoWorks is one of the leading demo and sampling events companies in North America. A division of CROSSMARK, PromoWorks will enhance and grow SpartanNash’s in-store events program.
“We take pride . . . → Read More: SpartanNash Selects PromoWorks to Expand and Grow Company’s In-Store Events Program
PromoWorks, a division of CROSSMARK and the nation’s premier in-store shopper engagement agency, has been selected by Shaw’s and Star Market as its exclusive partner for creating and executing sampling and demonstration programs.
Shaw’s and Star Market will utilize PromoWorks’ expertise . . . → Read More: PromoWorks to Provide In-Store Engagement at Shaw’s
March 25, 2014 – Plano, TX – CROSSMARK, a leading sales and marketing services company, has named Ben Fischer Chief Executive Officer. He most recently served as CROSSMARK’s President and COO, and will succeed Joe Crafton who is retiring after 26 years of service with . . . → Read More: CROSSMARK Names Ben Fischer CEO
A recently released industry report reveals that the evolving field of experiential, personalized and hyper-local marketing is now rated “very” or “somewhat” important by three out of four consumer brand marketers, and that engagement marketing causes almost nine out of 10 shoppers to add a product to their shopping list.
. . . → Read More: New Report Shows Importance of Experiential and Engagement Marketing
An article in Crain’s Chicago Business describes Marketing Werks as the “elder statesman” in the world of experiential marketing. The article, published January 27, 2014, highlights Scott Moller and Julie Guida, who founded Marketing Werks 25 years ago, as well as the company itself.
The article notes that experiential marketing has grown dramatically over . . . → Read More: Crains’ Chicago Business Features Marketing Werks