November 4, 2013 – Plano, TX – CROSSMARK, a leading sales and marketing services company for consumer brands today announced it has acquired the assets of PromoWorks, an innovative leader of insights-driven shopper marketing solutions.
The transaction will result in CROSSMARK being the preferred product sampling and demonstration . . . → Read More: CROSSMARK Acquires Leading Shopper Engagement Firm PromoWorks
CROSSMARK is featured in an article in Supermarket News which examines current trends and achievements among the three national firms that lead the sales and marketing services business in the U.S.
The article, which quotes CROSSMARK CEO Joe Crafton, discusses growth, strategies and successes.
Sales Agencies Count on the People . . . → Read More: CROSSMARK Featured in Supermarket News Article
Each day, CROSSMARK associates make a difference on behalf of their clients and customers. As part of the company’s This is My MARK employee recognition program, we profile employees who are doing outstanding work and providing service excellence.
Janice PallotaField RepresentativeModesto, California
Susie WalterSenior Business . . . → Read More: MyMark
September 4, 2013 – Plano, TX and Chicago, IL – CROSSMARK, a leading sales and marketing services company, has finalized the acquisition of Marketing Werks, the largest independent consumer-engagement company in the country. The transaction creates an unrivaled solution for “path-to-purchase” marketing. Though terms of the transaction were not disclosed, CROSSMARK’s . . . → Read More: CROSSMARK Acquisition of Marketing Werks Creates Industry Leading Path-to-Purchase Solution
August 6, 2013 – Plano, TX and Chicago, IL – CROSSMARK, a leading sales and marketing services company, today announced it has reached a definitive agreement to acquire Marketing Werks, the largest independent consumer-engagement company in the country. The transaction will add best-in-class out-of-store consumer-engagement expertise to CROSSMARK’s leading marketing services division, and will . . . → Read More: CROSSMARK to Acquire Leading Consumer Engagement Firm Marketing Werks
CROSSMARK, a leading sales and marketing services company in the consumer goods industry, has named John Compton to its board of directors to serve along with principals of Warburg Pincus, a leading global private equity firm.
Mr. Compton spent most of his career as a senior executive at PepsiCo, most recently . . . → Read More: Compton Named to CROSSMARK Board of Directors
CROSSMARK has announced the appointment of Jim Rose as President – Marketing Services. CROSSMARK CEO Joe Crafton previously had been leading this growth area.
As the largest in-store marketing services company in North America, the addition of Rose to the leadership team at CROSSMARK is a significant move that bolsters the company’s strong position . . . → Read More: CROSSMARK Names Jim Rose New President of Marketing Services to Lead Acceleration and Expansion of Marketing-Driven Solutions
Food Retailing 2013: Tomorrow’s Trends Delivered Today Offers Insights into Food Retail Growth Strategies ORLANDO, FL – APRIL 30, 2013 – Food Retailing 2013: Tomorrow’s Trends Delivered Today, unveiled by the Food Marketing Institute (FMI), is an analytical expression of the future of the supermarket experience through the lenses of . . . → Read More: New Food Retail Industry Outlook is Personal, Digital and Virtual
A unique new service named OSA Now is helping manufacturers better address the challenge of a product’s on-shelf availability (OSA) at Walmart stores.
OSA Now, developed by CROSSMARK, uses an innovative and unique combination of business intelligence, technology and store coverage to address OSA for Walmart and for manufacturer clients. Sophisticated . . . → Read More: Innovative Solution from CROSSMARK Provides Quick Response For On-Shelf Availability
CROSSMARK has collaborated with a consortium of companies and non-profit organizations in the consumer goods industry to create an engaging, fast-paced video designed to increase awareness and attract young talent to the industry. Leaders from companies such as PepsiCo, Mondelez and Unilever, as well as Walmart, FMI and CROSSMARK, briefly share their insights . . . → Read More: Video Promotes Careers in Consumer Goods Industry