SpartanNash Selects PromoWorks to Expand and Grow Company’s In-Store Events Program

As part of an initiative to enrich its store shopping experience, SpartanNash has chosen PromoWorks as its demo and sampling partner.

PromoWorks is one of the leading demo and sampling events companies in North America. A division of CROSSMARK, PromoWorks will enhance and grow SpartanNash’s in-store events program.

“We take pride . . . → Read More: SpartanNash Selects PromoWorks to Expand and Grow Company’s In-Store Events Program

PromoWorks to Provide In-Store Engagement at Shaw’s

 

PromoWorks, a division of CROSSMARK and the nation’s premier in-store shopper engagement agency, has been selected by Shaw’s and Star Market as its exclusive partner for creating and executing sampling and demonstration programs. 

Shaw’s and Star Market will utilize PromoWorks’ expertise . . . → Read More: PromoWorks to Provide In-Store Engagement at Shaw’s

CROSSMARK Names Ben Fischer CEO

March 25, 2014 – Plano, TX – CROSSMARK, a leading sales and marketing services company, has named Ben Fischer Chief Executive Officer. He most recently served as CROSSMARK’s President and COO, and will succeed Joe Crafton who is retiring after 26 years of service with . . . → Read More: CROSSMARK Names Ben Fischer CEO

New Report Shows Importance of Experiential and Engagement Marketing

A recently released industry report reveals that the evolving field of experiential, personalized and hyper-local marketing is now rated “very” or “somewhat” important by three out of four consumer brand marketers, and that engagement marketing causes almost nine out of 10 shoppers to add a product to their shopping list.

. . . → Read More: New Report Shows Importance of Experiential and Engagement Marketing

Crains’ Chicago Business Features Marketing Werks

An article in Crain’s Chicago Business describes Marketing Werks as the “elder statesman” in the world of experiential marketing. The article, published  January 27, 2014, highlights Scott Moller and Julie Guida, who founded Marketing Werks 25 years ago, as well as the company itself.

The article notes that experiential marketing has grown dramatically over . . . → Read More: Crains’ Chicago Business Features Marketing Werks

Lenstrom Named General Manager of Marketing Werks

CROSSMARK has announced the appointment of Jay Lenstrom as General Manager of Marketing Werks.   Marketing Werks is a CROSSMARK company and is one of the leading consumer engagement firms in North America.  

Naming Lenstrom General Manager of Marketing Werks is a significant move that bolsters the company’s leadership.  Lenstrom was . . . → Read More: Lenstrom Named General Manager of Marketing Werks

CROSSMARK Acquires Leading Shopper Engagement Firm PromoWorks

 

November 4, 2013 – Plano, TX – CROSSMARK, a leading sales and marketing services company for consumer brands today announced it has acquired the assets of PromoWorks, an innovative leader of insights-driven shopper marketing solutions.

The transaction will result in CROSSMARK being the preferred product sampling and demonstration . . . → Read More: CROSSMARK Acquires Leading Shopper Engagement Firm PromoWorks

CROSSMARK Featured in Supermarket News Article

CROSSMARK is featured in an article in Supermarket News which examines current trends and achievements among the three national firms that lead the sales and marketing services business in the U.S.

The article, which quotes CROSSMARK CEO Joe Crafton, discusses growth, strategies and successes.

 

Sales Agencies Count on the People . . . → Read More: CROSSMARK Featured in Supermarket News Article

This is My MARK

Each day, CROSSMARK associates make a difference on behalf of their clients and customers. As part of the company’s This is My MARK employee recognition program, we profile employees who are doing outstanding work and providing service excellence.

Carlos GonzalezTour Manager Kathy Sides-TeshRetail Representative Charlotte, North . . . → Read More: This is My MARK

CROSSMARK Acquisition of Marketing Werks Creates Industry Leading Path-to-Purchase Solution

September 4, 2013 – Plano, TX and Chicago, IL – CROSSMARK, a leading sales and marketing services company, has finalized the acquisition of Marketing Werks, the largest independent consumer-engagement company in the country. The transaction creates an unrivaled solution for “path-to-purchase” marketing. Though terms of the transaction were not disclosed, CROSSMARK’s . . . → Read More: CROSSMARK Acquisition of Marketing Werks Creates Industry Leading Path-to-Purchase Solution