CROSSMARK Wins NFRA Golden Penguin

CROSSMARK has been awarded the coveted Golden Penguin Award for its retail execution success during the 2014 June Dairy Month promotion.

The National Frozen and Refrigerated Association (NFRA) recognizes manufacturers, sales and marketing agencies, and retailers for their campaign-leading promotions and retail execution.  CROSSMARK was recognized as the top national retail . . . → Read More: CROSSMARK Wins NFRA Golden Penguin

Industry Veteran Steve Valentino Named Vice President of CROSSMARK Drug

CROSSMARK has named Steve Valentino as Vice President of its CROSSMARK Drug division. Valentino bolsters a drug channel leadership team that already was one of the most experienced in the industry.

Valentino joins CROSSMARK from Johnson & Johnson, where he led customer development with Walgreens, CVS and Rite-Aid on all lines . . . → Read More: Industry Veteran Steve Valentino Named Vice President of CROSSMARK Drug

SpartanNash Selects PromoWorks to Expand and Grow Company’s In-Store Events Program

As part of an initiative to enrich its store shopping experience, SpartanNash has chosen PromoWorks as its demo and sampling partner.

PromoWorks is one of the leading demo and sampling events companies in North America. A division of CROSSMARK, PromoWorks will enhance and grow SpartanNash’s in-store events program.

“We take pride . . . → Read More: SpartanNash Selects PromoWorks to Expand and Grow Company’s In-Store Events Program

PromoWorks to Provide In-Store Engagement at Shaw’s

 

PromoWorks, a division of CROSSMARK and the nation’s premier in-store shopper engagement agency, has been selected by Shaw’s and Star Market as its exclusive partner for creating and executing sampling and demonstration programs. 

Shaw’s and Star Market will utilize PromoWorks’ expertise . . . → Read More: PromoWorks to Provide In-Store Engagement at Shaw’s

CROSSMARK Names Ben Fischer CEO

March 25, 2014 – Plano, TX – CROSSMARK, a leading sales and marketing services company, has named Ben Fischer Chief Executive Officer. He most recently served as CROSSMARK’s President and COO, and will succeed Joe Crafton who is retiring after 26 years of service with . . . → Read More: CROSSMARK Names Ben Fischer CEO

New Report Shows Importance of Experiential and Engagement Marketing

A recently released industry report reveals that the evolving field of experiential, personalized and hyper-local marketing is now rated “very” or “somewhat” important by three out of four consumer brand marketers, and that engagement marketing causes almost nine out of 10 shoppers to add a product to their shopping list.

. . . → Read More: New Report Shows Importance of Experiential and Engagement Marketing

Crains’ Chicago Business Features Marketing Werks

An article in Crain’s Chicago Business describes Marketing Werks as the “elder statesman” in the world of experiential marketing. The article, published  January 27, 2014, highlights Scott Moller and Julie Guida, who founded Marketing Werks 25 years ago, as well as the company itself.

The article notes that experiential marketing has grown dramatically over . . . → Read More: Crains’ Chicago Business Features Marketing Werks

Lenstrom Named General Manager of Marketing Werks

CROSSMARK has announced the appointment of Jay Lenstrom as General Manager of Marketing Werks.   Marketing Werks is a CROSSMARK company and is one of the leading consumer engagement firms in North America.  

Naming Lenstrom General Manager of Marketing Werks is a significant move that bolsters the company’s leadership.  Lenstrom was . . . → Read More: Lenstrom Named General Manager of Marketing Werks

CROSSMARK Acquires Leading Shopper Engagement Firm PromoWorks

 

November 4, 2013 – Plano, TX – CROSSMARK, a leading sales and marketing services company for consumer brands today announced it has acquired the assets of PromoWorks, an innovative leader of insights-driven shopper marketing solutions.

The transaction will result in CROSSMARK being the preferred product sampling and demonstration . . . → Read More: CROSSMARK Acquires Leading Shopper Engagement Firm PromoWorks

CROSSMARK Featured in Supermarket News Article

CROSSMARK is featured in an article in Supermarket News which examines current trends and achievements among the three national firms that lead the sales and marketing services business in the U.S.

The article, which quotes CROSSMARK CEO Joe Crafton, discusses growth, strategies and successes.

 

Sales Agencies Count on the People . . . → Read More: CROSSMARK Featured in Supermarket News Article


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