CROSSMARK Names Jim Norred President of Marketing Solutions Group

November 20, 2014 – Plano, TX – CROSSMARK, a leading sales and marketing services company, today announced the appointment of Jim Norred as President – Marketing Solutions Group.

The group provides insight-driven marketing solutions to address the challenges that brands experience every day.  It includes integrated engagement marketing expertise through Marketing . . . → Read More: CROSSMARK Names Jim Norred President of Marketing Solutions Group

New Food Retail Industry Outlook is Personal, Digital and Virtual

Food Retailing 2013: Tomorrow’s Trends Delivered Today Offers Insights into Food Retail Growth Strategies ORLANDO, FL – APRIL 30, 2013 – Food Retailing 2013: Tomorrow’s Trends Delivered Today, unveiled by the Food Marketing Institute (FMI), is an analytical expression of the future of the supermarket experience through the lenses of . . . → Read More: New Food Retail Industry Outlook is Personal, Digital and Virtual

Innovative Solution from CROSSMARK Provides Quick Response For On-Shelf Availability

A unique new service named OSA Now is helping manufacturers better address the challenge of a product’s on-shelf availability (OSA) at Walmart stores.

OSA Now, developed by CROSSMARK, uses an innovative and unique combination of business intelligence, technology and store coverage to address OSA for Walmart and for manufacturer clients.  Sophisticated . . . → Read More: Innovative Solution from CROSSMARK Provides Quick Response For On-Shelf Availability

CROSSMARK Creates BrandMasters for Turnkey Experiential Marketing Solutions

CROSSMARK has formed BrandMasters — a new experiential marketing agency that will provide turnkey solutions for brands to create meaningful shopper experiences through personal engagement.  BrandMasters will meet the growing need among consumer goods brands to effectively influence shoppers on the path to purchase.

Services will address all phases of experiential . . . → Read More: CROSSMARK Creates BrandMasters for Turnkey Experiential Marketing Solutions

CROSSMARK Creates BrandMasters for Turnkey Experiential Marketing Solutions

CROSSMARK, a leading sales and marketing services company in the consumer goods industry, has formed BrandMasters — a new experiential marketing agency that will provide turnkey solutions for brands to create meaningful shopper experiences through personal engagement.

CROSSMARK created BrandMasters to meet the growing need among consumer goods brands to effectively . . . → Read More: CROSSMARK Creates BrandMasters for Turnkey Experiential Marketing Solutions

CROSSMARK and MARS Advertising Create Twin Oaks, A New Integrated Shopper Marketing Venture

September 19, 2011 — MARS Advertising, with its ranking as the #1 shopper marketing agency for four straight years by The HUB Magazine, and CROSSMARK, a leading sales and marketing services company in the consumer goods industry, have formed a new venture named Twin Oaks.  The new company will leverage the strengths of both . . . → Read More: CROSSMARK and MARS Advertising Create Twin Oaks, A New Integrated Shopper Marketing Venture

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Event Marketing: Getting Personal on the Path to Purchase

Event marketing is more than doling out samples. It’s hyper-targeting an audience and providing a full brand experience.

Each year, event marketing takes on greater significance. Though it remains composed of traditional PR methods, such as mobile tours and sampling, the practice has been elevated to a science and been given a loftier name: . . . → Read More: Event Marketing: Getting Personal on the Path to Purchase

Transforming Sampling into Shopper Marketing: Walmart’s “Bright Ideas” Event Program

October 2009

The world’s largest retailer is hosting in-store events that present a “next generation” model for sampling and demonstrations by:

° assigning personnel to a specific store permanently, thereby facilitating strong ties with Walmart associates and trusting relationships with shoppers;

° executing events from a branded cart that is fast becoming a familiar . . . → Read More: Transforming Sampling into Shopper Marketing: Walmart’s “Bright Ideas” Event Program


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